Modeling of satisfaction of consumers of educational services

Abstract

. This study is an analysis of the impact of service quality, online advertising and innovations in education on the satisfaction of consumers of paid educational services in the Penza region. This study is based on sociological quantitative research conducted in the form of a survey. The number of participants in the survey was 250 people. The results of the study show that the quality of service and innovation in education has the greatest impact on the brand image of educational institutions, while online advertising does not significantly affect the brand image of educational institutions. In addition, it has been found that the quality of service, innovation in education and brand image have a significant impact on customer satisfaction in educational institutions, which online advertising does not.