Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value

Logeswaran, Aravindan Kalisri; Ramayah, T.; Thavanethen, Munusamy; Raman, Murali; Ilhavenil, Narinasamy; Annamalah, Sanmugam; Choong, Yap Voon

doi:10.3390/su15043009

Cited by 20 publications

(7 citation statements)

References 82 publications

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“…The spread of Word of Mouth through Internet social media is very easy, and its spread is widespread because access is relatively efficient, one of which is through the YouTube application, WhatsApp, line, google, Facebook, and other applications found on devices connected to other internet connections. This is in line with research conducted by Al-Gasawneh et al (2023), Aravindan et al (2023), andSu et al (2023).…”

Section: The Effect Of Word Of Mouth On Purchase Intentionsupporting

confidence: 92%

Investigating the Effect of Customer Reviews and Online Customer Ratings on Purchase Intention: Mediating Role of Word of Mouth

Lestari,

Maharani

2023

IJFEB

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Technological advancement is accelerating, compelling business professionals to consistently engage in online marketing through e-commerce to stay competitive. By examining customer reviews and ratings online, this study seeks to determine how word of mouth affects purchase intentions. The research was conducted in Binjai city with a sample of 120 respondents. Purposive sampling was carried out with the condition that the respondent was female. Data analysis in this study used path analysis. The result shows that online customer reviews and ratings have a significant positive relationship with word of mouth. Also, online customer reviews, ratings, and word of mouth effect positively with purchase intention. In addition, this study found that word of mouth mediates the relationship between online customer reviews and online customer ratings on purchase intention. This study unequivocally demonstrates a noteworthy and positive relationship between online customer reviews and ratings and the phenomenon of word of mouth. Furthermore, the research establishes that these online reviews and ratings significantly shape purchasing intentions through word of mouth. It underscores the influential role that virtual customer feedback plays in fostering and amplifying consumer perceptions, highlighting its significance in shaping purchasing decisions in the digital landscape.

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Section: The Effect Of Word Of Mouth On Purchase Intentionsupporting

confidence: 92%

Investigating the Effect of Customer Reviews and Online Customer Ratings on Purchase Intention: Mediating Role of Word of Mouth

Lestari,

Maharani

2023

IJFEB

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“…Hence, credible and influential eWOM is highly valued (Wang et al, 2018) and an important precursor of purchase intention (Erkan and Evans, 2016;Elhajjar, 2022;Halim and Keni, 2022;Puriwat and Tripopsakul, 2022a). Aravindan et al (2023) concluded that promoting positive eWOM by emphasizing sustainable practices sparks public interest in green purchases. Likewise, Mainardes et al (2023) found that eWOM quality and credibility shape consumer attitudes toward eWOM and purchase intention of cosmetics.…”

Section: The Relationship Between Ewom and Purchase Intentionmentioning

confidence: 99%

Banking with purpose: the impact of CSR-S on customer behavior during the COVID-19

Abdelkader Ali,

Campayo-Sanchez,

Ruiz-Moreno

2024

EJMBE

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PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-19 crisis, with a focus on purchase intention.Design/methodology/approachThe study employed a quantitative approach to analyze data from a survey of 621 Egyptian bank customers who followed the banks’ social media pages and interacted with CSR-S initiatives. A genetic algorithm selected the most relevant variables affecting purchase intention. A Bayesian regression model was used to analyze the impact of CSR-S communication, eWOM, and brand reputation on purchase intention.FindingsCSR-S initiatives, eWOM, and brand reputation were found to influence customer purchase intention. CSR-S initiatives can boost purchase intention by encouraging brand reputation and initiative sharing with friends and other customers. However, CSR-S negatively moderates the positive impact of eWOM and brand reputation on the predisposition to contract products and services with the bank.Originality/valueThis study addresses critical research gaps in CSR literature. Firstly, it examines the impact of CSR-S actions on customer behavior, a perspective less explored in previous research. Secondly, it investigates the intricate relationships between CSR-S, eWOM, brand reputation, and purchase intention, shedding light on their interplay, particularly during the COVID-19 pandemic. Additionally, this research extends CSR-S investigations to the competitive banking industry and focuses on a developing country context, enhancing the applicability of findings for Egyptian banks. Lastly, the study employs advanced methodologies to improve the accuracy of results.

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“…Research has demonstrated that a green brand image significantly influences the purchase intention of consumers [91][92][93]. Finally, green WOM involves consumers sharing their positive opinions regarding the environmental aspects of products, which can influence their friends, relatives, and colleagues, thereby motivating these people to purchase green products [94].…”

Section: Green Brand Image Green Wom and Consumer Purchase Intentionmentioning

confidence: 99%

Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern

Lee,

Chen,

Chou

et al. 2024

Behavioral Sciences

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The short-form video platform TikTok has become highly popular. This study explores how professional sports teams can effectively leverage short-form videos to promote green values such as environmental conservation and sustainable development, thereby capturing user attention and enhancing user engagement. This study primarily aimed to investigate the effects of a green brand image on green word of mouth (WOM), customer stickiness, and consumer purchase intention, with further examination regarding the moderating effect of green concerns on these relationships. Few studies have explored the presence of professional sports teams on TikTok, particularly in the context of green issues. Accordingly, this study adopts a novel method to develop specific and actionable recommendations for professional sports teams who have a presence on social media. Additionally, via the application of the Stimulus–Organism–Response theory, this study explains how the green brand image presented by professional sports teams on TikTok influences the interactive relationships among green WOM, customer stickiness, and consumer purchase intention. This study recruited 600 individuals who were either fans of the Taipei Fubon Braves, which is a team in Taiwan’s professional basketball league P.LEAGUE+, or fans of other teams. After a confirmatory factor analysis, structural equation modeling was used to test the hypotheses. The results indicate positive correlations in all tested paths. The green concern of the Taipei Fubon Braves’ fans moderated the relationship between green WOM and purchase intention; however, this moderating effect was not identified among the non-Taipei Fubon Braves fans. These findings introduce innovative concepts to the field of marketing, contributing substantially to both practical applications and academic research.

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Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value

Cited by 20 publications

References 82 publications

Investigating the Effect of Customer Reviews and Online Customer Ratings on Purchase Intention: Mediating Role of Word of Mouth

Investigating the Effect of Customer Reviews and Online Customer Ratings on Purchase Intention: Mediating Role of Word of Mouth

Banking with purpose: the impact of CSR-S on customer behavior during the COVID-19

Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern

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