Modeling self-identification, memorable tourism experience, overall satisfaction and destination loyalty: empirical evidence from small island destinations

Kahraman, Onur Cüneyt; Çifçi, İbrahim

doi:10.1108/jhti-02-2022-0090

Cited by 35 publications

(17 citation statements)

References 102 publications

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“…behavioral intention and co-creation. Hence, new factors may be employed like stakeholder engagement (Hollebeek et al , 2022), brand trust (Hollebeek et al , 2019), employee engagement (Marques et al , 2022), perceived value and self-identification (Kahraman and Cifci, 2022; Bahri-Ammari et al , 2021; Rather and Hollebeek, 2019), brand coolness (Khoi and Le, 2022), brand attachment/experience, cautious travel intents and travel avoidance (Zorlu et al , 2022; Jaziri and Rather, 2022; Sánchez-Cañizares et al , 2021), which can also produce additional insights during/after COVID-19. Finally, this paper explored the moderating effect of psychological fear and protection motivation; therefore, future scholars are advised to study extra -interaction variables such as behavioral control or socio-demographic factors like gender or age in investigating the study's relationships (Kautish et al , 2022; Pansari and Kumar, 2017).…”

Section: Discussionmentioning

confidence: 99%

COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions

Rather¹,

Parrey

Gulzar

et al. 2022

JHTI

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PurposeDrawing upon protection motivation theory and service-dominant-logic, the authors develop a model, which examines the influence of perceived psychological risk and social media involvement (SMI) on customer-brand-engagement (CBE), brand co-creation and behavioral intention during COVID-19 outbreak in the tourism context. The current research also explores the mediating effect of CBE, and moderating role of tourism-based threat/coping appraisal in the proposed associations.Design/methodology/approachTo investigate such issues, the authors deploy a sample of 320 tourism consumers by adopting partial least squares-structural equation modeling or (PLS-SEM).FindingsPLS-SEM findings revealed that SMI positively impacts tourism-CBE. Secondly, results revealed the customer brand engagement's significant-positive effect on brand co-creation and behavioral intent. Third, results showed the social media's and psychological risk's indirect impact on co-creation and behavioral intent, as mediated through customer brand engagement. Fourth, results exposed a significant/negative moderating effect of threat appraisal and significant/positive moderating role of coping appraisal in projected relationships.Research limitations/implicationsGiven the study's focus on pandemic-based SMI, CBE and co-creation, the authors contribute to the existing tourism marketing literature, which also generates plentiful avenues for further research, as delineated.Practical implicationsThis research facilitates tourism brand managers to better understand the drivers of CBE and paves the way for managers to develop CBE and threat/coping strategies during pandemic.Originality/valueDespite the increasing understanding of social media, CBE and co-creation in tourism, limited remains identified regarding the association of these, and associated, factors during pandemic, as thereby explored in the current research.

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Section: Discussionmentioning

confidence: 99%

COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions

Rather¹,

Parrey

Gulzar

et al. 2022

JHTI

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“…Also, Wei, Zhao, Zhang, and Huang, (2019) and Ansari, Adil, Dogra, and Sadiq (2022) discovered that satisfaction was extremely influenced by tourism experiences while trying to identify psychological factors influencing tourists' MTEs. In addition, based on the study conducted by Kahraman and C ¸ifc ¸i (2022), it was proven that MTEs have a positive impact on the overall satisfaction of tourists who visit the Princes' Islands in Turkey. Therefore, we propose the following hypothesis:…”

Section: Memorable Tourism Experiencesoverall Satisfactionmentioning

confidence: 99%

Impact of memorable tourism experiences on tourists’ storytelling intentions: an empirical investigation

Guleria,

Joshi,

Adil

2024

IJTC

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Purpose This study aims to examine the impact of the structural linkages between memorable tourism experiences, destination attachment, tourists’ satisfaction and customer-based destination brand-equity on tourists’ storytelling intentions. Design/methodology/approach The authors proposed a conceptual model that examines how memorable experiences contribute to tourists’ sense of attachment to a destination, which can lead to their willingness to share their trip stories. Using partial least square estimation, the authors analysed the conceptual model through data generated by a survey of 448 Indian domestic tourists. Findings Study confirms the validity and usefulness of the conceptualized model, as it shows significant correlations between the key variables. Specifically, the authors found that positive and memorable tourism experiences significantly affect tourists’ attachment and their satisfaction with destinations. As a result, tourists who form a strong customer-based destination brand equity are more likely to develop storytelling intentions. Originality/value To the best of the authors’ knowledge, current study is the earliest to explore the association between memorable tourism experiences, tourist satisfaction, attachment, customer-based brand equity and how they impact storytelling intentions of tourists.

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“…The hotel experience is said to be particularly conducive to customisation, as it involves a wide variety of tangible and intangible resources, requiring active participation on the part of the guest to deliver it (Kahraman and Cifci, 2023). Guests have substantial control over how to interact with hotel services (Mathis et al , 2016), making hotel experience co-creation instructive as a subject of study.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Experience-driven well-being: the case of unmanned smart hotels

Sthapit,

Ji,

Ping

et al. 2024

IJCHM

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Purpose Drawing on the theory of memory-dominant logic, this study aims to examine how the substantive staging of the servicescape, experience co-creation, experiential satisfaction and experience intensification affect experience memorability and hedonic well-being in the case of unmanned smart hotels. Design/methodology/approach An online survey was used, with the target respondents being hotel guests people aged 18 years and older who had been recent guests of the FlyZoo Hotel in Hangzhou, China. Data were collected online from 429 guests who had stayed in the hotel between April and June 2023. Data analysis was undertaken using structural equation modelling. Findings The results suggest that all the proposed four constructs are positive drivers of a memorable unmanned smart hotel experience. The relationship between the memorability of the hotel experience and hedonic well-being was found to be significant and positive. Practical implications Unmanned smart hotels should ensure that all smart technologies function effectively and dependably and offer highly personalised services to guests, allowing them to co-create their experiences. This will lead to the guest receiving a satisfying and memorable experience. To enable experience co-creation using smart technologies, unmanned smart hotels could provide short instructional videos for guests, as well as work closely with manufacturers and suppliers to ensure that smart technology systems are regularly updated. Originality/value This study investigates the antecedents and outcomes of a novel phenomenon and extends the concept of memorable tourism experiences to the context of unmanned smart hotels.

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Modeling self-identification, memorable tourism experience, overall satisfaction and destination loyalty: empirical evidence from small island destinations

Cited by 35 publications

References 102 publications

COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions

COVID-19-based threat vs coping appraisal: effect of psychological risk on customer engagement and behavioral intentions

Impact of memorable tourism experiences on tourists’ storytelling intentions: an empirical investigation

Experience-driven well-being: the case of unmanned smart hotels

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