Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective

Ram, Pappu Kalyan; Pandey, Neeraj; Persis, Jinil

doi:10.1016/j.techfore.2023.123093

Technological Forecasting and Social Change

2024

DOI: 10.1016/j.techfore.2023.123093

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Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective

Pappu Kalyan Ram,

Neeraj Pandey,

Jinil Persis

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2024

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Cited by 2 publications

References 84 publications

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All about Social Coupons! Evolution, Review and Research Directions

Ram,

Pandey,

Paul

2024

MIP

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Purpose A novel phenomenon in product and service promotions, social coupons facilitate group buying at lower prices, bringing key benefits to customers, merchants and coupon aggregators. This study maps the evolution and innovations in social couponing, identifies knowledge gaps in the domain and sets the future research agenda.Design/methodology/approach Through a detailed systematic literature review and bibliometric analysis, this study maps the evolution of social coupons over time. The analysis examines social coupon research by studying research outputs by authors, institutes, countries and research themes. It also explores how the social couponing phenomenon has benefited the three key stakeholders: customers, merchants and coupon aggregators.Findings An innovation in couponing, social coupons are discount coupons that feature group buying, pre-purchase and daily deals. Based on the extensive review of extant literature, the study proposes a conceptual model for the social couponing process. The study also provides inputs for future research on social coupons and delineates their academic and managerial implications.Originality/value This study makes a pioneering endeavor to comprehensively map the knowledge structure of social coupons from multiple dimensions.

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All about Social Coupons! Evolution, Review and Research Directions

Ram,

Pandey,

Paul

2024

MIP

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Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers’ Satisfaction

Mustofa,

Prestianawati,

Sari

et al. 2024

Human Behavior and Emerging Technologies

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This study explores the factors influencing consumer satisfaction among young Muslim online shopping users. Exogenous variables include celebrity endorsement, social media marketing, and promotion programs. Data were taken from 306 young Muslims from several cities in Indonesia. The analysis technique adopted structural equation modeling (SEM) with a reflective construct model. The findings reveal that celebrity endorsement through social media as the technology collection exerts the most significant influence on both direct and indirect relationships. Conversely, social media marketing demonstrates minimal impact, with insignificant effects observed in direct and indirect relationships. However, promotional programs emerge as a significant determinant of customer satisfaction, directly and as a mediating variable in purchase decisions. Additionally, importance‐performance map analysis (IPMA) confirms the prioritization of celebrity endorsement to enhance consumer satisfaction. This study is the first to examine the relationship between celebrity endorsements and young Muslims when shopping online and whether it can influence their decision to buy and their satisfaction. It provides unique insights into how promotional programs and social media marketing impact this demographic, utilizing SEM for robust analysis. The findings highlight the significant role of celebrity endorsements and promotional programs in driving customer satisfaction, offering valuable implications for marketers targeting young Muslim consumers.

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Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective

Cited by 2 publications

References 84 publications

All about Social Coupons! Evolution, Review and Research Directions

All about Social Coupons! Evolution, Review and Research Directions

Celebrity Endorsements and Promotions: Enhancing Young Muslim Online Shoppers’ Satisfaction

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