“…The parameters in this study were selected as ease of use, ease of learning, memorability for usability; layout, graphics, text for visual aspects; system availability, speed, accessibility, navigation for technical adequacy; reliability, accuracy, privacy for security and privacy; contact info, online help, responsiveness for communication; reputation, sustainability, and currency for prestige. On the other hand, Huang and Feng [33] focused on identifying the determinants of logistic service quality on retailing delivery service for online shopping adding the quality factors such as information quality, ordering procedures, timeliness, order conditions, and order discrepancy. Moreover, some studies using AHP concentrated on specific type of websites such as auction websites [34,35] and online travel websites [36].…”