“…The methodology and the advantages of using DCM over statistical methods of stated preference data have been thoroughly discussed in the literature (Hensher, Rose, & Greene, 2005;Louviere, Hensher, & Swait, 2000;Louviere & Islam, 2008;Train, 2003). To our knowledge, only a few recent studies in education have employed a similar methodology (Aubusson, Burke, Schuck, Kearney, & Frischknecht, 2014;Cunningham et al, 2014).…”