Modeling the predictors of consumers’ online purchase intention of green products: the role of personal innovativeness and environmental drive

Chauhan, Hemant; Pandey, Ashutosh; Mishra, Saurabh; Kant, Shashi

doi:10.1007/s10668-021-01337-9

Cited by 29 publications

(22 citation statements)

References 71 publications

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“…However, some emerging business issues have challenged managers in the growth of e-commerce such as the understanding of the customer's INT (Escobar-Rodr ıguez and Bons on-Fern andez, 2017; Roe et al, 2022). The rising trend of using the Internet and broadband worldwide between sellers and buyers has made a huge place for virtual businesses (Chauhan et al, 2021). In the online context, an intention to purchase online is popularly recognised as a consequence of diverse motivational factors (Diallo and Siqueira, 2017;Pappas et al, 2017;Hoang and Tung, 2022).…”

Section: Electronic Word Of Mouth (Ewom)mentioning

confidence: 99%

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Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic

Hoang

Tùng

2023

JAMR

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PurposeThis study aims to identify the relationships between the electronic word of mouth (eWOM), brand image (Brand) and online purchase intention (INT) of young customers during the coronavirus disease 2019 (COVID-19) pandemic period.Design/methodology/approachThe covariance-based SEM and the multi-group invariance analysis (MGA) were applied to investigate the proposed model with the data collected via an online survey during the fourth wave of COVID-19 in Vietnam.FindingsThe results showed that eWOM quantity (eQuan) has a significant positive effect on eWOM credibility (eC) in the context of the COVID-19 pandemic. Furthermore, whereas Brand positively partially mediates the relationship between eQuan and INT, this construct plays a positively fully mediating role in the relationship between eC and INT. Finally, the results indicated that there is no significant difference in the invariance indicators related to the gender of respondents.Originality/valueThis study has some contributions not only to the theoretical framework for understanding the online purchase behaviour of young customers in the pandemic context, but also to the practical implications of how to use different dimensions of eWOM accordingly to enhance a company's brand image in the online business environment.

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Section: Electronic Word Of Mouth (Ewom)mentioning

confidence: 99%

“…With information technology and Internet applications, young customers are the most important group making shopping online nowadays (Sardar et al, 2021). Managers thus always try to renew their business strategies to match the demands of young customers (Chauhan et al, 2021;Robichaud and Yu, 2022).…”

Section: Electronic Word Of Mouth (Ewom)mentioning

confidence: 99%

Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic

Hoang

Tùng

2023

JAMR

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“…Cheng and Huang (2013) indicated that the perceived risk of mobile ticketing users is negatively affected by innovativeness. Chauhan et al (2021) examined the indicators of online purchase intention and identi ed that personal innovativeness has a positive impact on purchase intention for green products. As this study assumes that PMDs have distinctive mobility that innovators would prefer, and PEOU, risk factors, environmental value, and social image are signi cant in uencing factors, the following hypotheses are proposed considering innovativeness, which refers to the extent to which users and potential users are open-minded and acceptable to PMDs, as another key antecedent of S-O-R.…”

Section: H21mentioning

confidence: 99%

Factors affecting usage intention of PMDs in South Korea: S-O-R theory and the mediating effect

Lee

Yang

2023

Preprint

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This study investigates the factors that impact the intention to use personal mobility devices (PMDs) focusing on the role of perceived satisfaction and perceived trust in driving usage intention. A new research model was developed based on the stimulus-organism-response (S-O-R) theory to explore how stimuli, organisms, response factors, and two antecedents influence the intention to use PMDs. To gather data, we surveyed 444 current users and non-users of PMDs in South Korea and analyzed the results using partial least squares structural equation modeling and deep artificial neural networks. Perceived satisfaction and perceived trust have significant mediating effects on usage intention of PMDs. Additionally, the roles of stimulus factors and the two antecedents are confirmed, even though the significant relationships between a few factors for users and non-users are different. One crucial finding is the positive influence of government regulation on perceived risk factors. The results offer suggestions for PMD service providers about how to retain current users and attract non-users.

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“…Thus, the more creative the consumer is, the higher the purpose of action on online shopping platforms is. (Chauhan et al , 2021).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Thus, the more creative the consumer is, the higher the purpose of action on online shopping platforms is. (Chauhan et al, 2021). Some studies in the e-commerce literature have demonstrated the importance of personal innovativeness on intention in different contexts, which has a positive influence on the intention of consumers to purchase online (Cecere et al, 2015;Sair and Danish, 2018;Matute-Vallejo and Melero-Polo, 2019).…”

Section: Personal Innovativenessmentioning

confidence: 99%

Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment

Polas

Tabash

Jahanshahi

et al. 2022

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Purpose This study aims to investigate the factors that influence the sustainable online purchase intentions of consumers during the COVID-19 pandemic. This study also examines the role of relational benefit and site commitment in the study model. Design/methodology/approach Data were obtained from a survey of 356 Bangladeshi consumers who were voluntarily using the internet during the COVID-19 pandemic. Data were analyzed using partial least square structural equation modelling with Smart PLS 3.0 and SPSS V25 tools. Findings The results show a positive and significant relationship between consumers’ personal innovativeness and impulse purchase orientation with their relational benefit and site commitment, social influence with relational benefit, relational benefit with site commitment, site commitment with the intention to purchase. Moreover, the study found that relational benefit mediates the relationship between impulse purchase orientation and social influence with site commitment. The results also indicate that site commitment mediates the relationship between personal innovativeness and impulse purchase orientation with the intention to purchase. The results further indicate that site commitment mediates the relationship between relational benefit and intention to purchase. Practical implications The findings allow online stores to consider crucial factors in their policies when making strategic decisions regarding the factors impacting consumers’ online purchasing intention during the COVID-19 pandemic. Originality/value In this study, a research framework is developed with a focus on the sustainable consumer intention to purchase. This study, therefore, adds to the existing literature by analyzing the factors that determine online purchase intentions during the COVID-19 pandemic in Bangladesh, given the limited number of studies on the online consumer behavioral intentions in related circumstances to COVID-19.

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Modeling the predictors of consumers’ online purchase intention of green products: the role of personal innovativeness and environmental drive

Cited by 29 publications

References 71 publications

Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic

Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic

Factors affecting usage intention of PMDs in South Korea: S-O-R theory and the mediating effect

Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment

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