“…Differences are found in chain image both across income groups and across racial groups. (179) Unlike Krmenec and Knudsen (1986), Fotheringham and Trew (1993) collected their data through a phone survey of households in the Gainesville, Florida, metropolitan region that netted 496 respondents. They model store choice twice using distance from store, store size, spatial proximity of competing stores, store and community racial and class compatibility, and various binary (dummy) measures of store brand as explanatory variables .…”