Modelling Big Data Management for the Finance Sector Using Artificial Intelligence

Akour, Iman; Al Kurdi, Barween; Nuseir, Mohammed T.; Alzoubi, Haitham M.; Alshurideh, Muhammad Turki; AlHamad, Ahmad Qasim Mohammad

doi:10.1007/978-3-031-31801-6_2

Studies in Big Data

2024

DOI: 10.1007/978-3-031-31801-6_2

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Modelling Big Data Management for the Finance Sector Using Artificial Intelligence

Iman Akour,

Barween Al Kurdi,

Mohammed T. Nuseir

et al.

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2024

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Role of artificial intelligence and BIG DATA capabilities on fintech services: Value co-creation theory

Khaddam,

Alhanatleh

2024

Innovative Marketing

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Studying customers’ value co-creation of using fintech Islamic banking services has been a trend of Islamic bank managements to obtain value, competitive advantages, growth, and sustainability. This work endeavors to explore the role of applying artificial intelligence and big data technologies on value co-creation of using fintech Islamic banking services from customers’ perspective in Jordan. This study used a quantitative methodology based on survey approach to conduct its goals and objectives. Using structural equation modelling approach, the results indicate that artificial intelligence has a significant role in customers’ trust (β = 0.316***) and satisfaction (β = 1.14***) of using fin-tech Islamic banking services in Jordan. The results indicate that big data capabilities have a significant role in customers’ trust (β = 0.658***) and satisfaction (β = –0.109*) of using fintech Islamic banking services in Jordan. The results show that customers’ satisfaction confirms a significant effect on customers’ trust (β = –0.132***) of using fintech Islamic banking services in Jordan. The results uncover that customers’ trust have a considerable impact on customers’ value co-creation (β = 0.232***) of using fintech Islamic banking services in Jordan. The results uncover that customers’ satisfaction have a considerable impact on customers’ value co-creation (β = 0.382***) of using fintech Islamic banking services in Jordan. This study provides novel contributions regarding financial services of Islamic banks in maximizing customers’ value co-creation in Jordan.

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Role of artificial intelligence and BIG DATA capabilities on fintech services: Value co-creation theory

Khaddam,

Alhanatleh

2024

Innovative Marketing

View full text Add to dashboard Cite

show abstract

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Modelling Big Data Management for the Finance Sector Using Artificial Intelligence

Cited by 1 publication

References 59 publications

Role of artificial intelligence and BIG DATA capabilities on fintech services: Value co-creation theory

Role of artificial intelligence and BIG DATA capabilities on fintech services: Value co-creation theory

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