Modelling Design Requirements of a Floor Plan

Abstract

Currently many real estate developers offer their products through their websites. The aim of this medium is not only to facilitate understanding of the building, but also to capture the attention of potential customers, provoking feelings and emotions that influence the purchase decision, especially in the case of off-plan property sales. Understanding the cognitive factors behind customers' evaluation processes prior to a purchase is of great interest for defining successful design criteria. The interior space of the property is one of the most important aspect in users' purchase decisions. The paper aims to determine which property design elements in floor plans provoke the emotions users use to describe its interior design. A field study was carried out on a sample of 75 individuals who evaluated a set of images of real estate promotions. The results show that the landings and corridors are fundamental; the area must be spacious so that larger surface areas score best; the living room must be well differentiated from the bedrooms; the valuation of the space depends on the graphic form of presentation, the use of warm colours and the degree of detail in the plans has a positive influence on the assessment. This information may be of great interest for architects and designers in the graphic representation of the space.

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

“…Most reviewed works use parameters and product characteristics defined by experts, which may not necessarily carry the same meaning for users [32,37,[43][44][45][46]. Second, Kansei Engineering enables clients to identify and use a conceptual framework defined by clients themselves for product development [42], extended to real-estate-sector-related products [18,33,34]. This approach centres the product development process on how property buyers perceive the product, rather than how experts define it, with a strong focus on characteristics important to the client.…”

“…In recent years, Kansei Engineering has made several contributions to the development of construction and furniture-related products [27,28], highlighting its versatility and effectiveness in capturing and integrating users' emotions and preferences. This includes architecture, where analyses have been made of the design of residential doors [29], sports building facades [30], kitchens [31], floor plans [32,33], real estate promotions [18,34], urban spaces, and internal spaces [35][36][37], such as airport VIP lounges [38].…”

Conceptual Framework to Support Personalized Indoor Space Design Decision-Making: A Systematic Literature Review

“…Karan, Asgari and Rashidi [1]; Candido et al [12]; Karol and Smith [15]; Dosen and Ostwald [17]; Celadyn [18]; Banaei et al [28]; Candido, Chakraborty and Tjondronegoro [31]; Zhong, Schröder and Bekkering [37]; Afacan [39]; Martinez-Soto, Suarez and Ruiz-Correa [40]; Aresta and Salingaros [45]; Fakere, Arayela and Folorunso [74]; Montanana, Llinares and Page [131]; Xue [75]; Vecchiato et al [81]; Artayasa [82]…”

“…In making indoor space decisions in the past, several intellectual approaches to construction and indoor architecture were required to overcome information asymmetry between clients and practitioners. This was because they generally proposed indoor space composition of colors or materials according to interior types, such as modern and natural, or applied new green or ecological spatial composition such as plants and water [32,64,131]. However, after personalization is emphasized and the boundaries between home and workspace are blurred after the outbreak of COVID-19, a convergent understanding of various disciplines, such as neuroscience, psychology, and computer science is required through the development of various technologies and knowledge to support personalized spatial decision-making.…”