Geoparks, as a modern product of geotourism and territorial management, currently represent a new way of protecting and preserving geoheritage, which is closely related to knowledge and education. They increase general awareness of the value of the Earth and, on the other hand, represent the support and development of the territory. The fulfillment of geopark goals, together with their purpose and activities, emphasizes the need for an effective management structure and function of the whole. This research aimed at clarifying the management issues of geoparks, and defined management areas derived from essential geopark functions. Based on determining management areas and their specifics, the task is to define a suitable management structure applicable in geoparks, representing a supporting link in creating plans and management methods. The task involves a multi-criteria decision-making method to define an appropriate management structure for the geopark. This method helped to define three key areas of management, such as marketing management, cooperation management and, last but not least, destination management. Of course, this does not mean that other areas of management are not important, as they represent an inseparable support structure in management. The usability of the results of this article can serve as support in the creation of management plans, and also indicates priorities in deciding which way to proceed in the management of geoparks as specific entities.