“…The Stakeholder enterprise entity is a large power & heating company in Guangzhou, which sooner or later replenishes coal for power generation, a power & heating company needs to replenish a quantity of coal of specifications at some costs (the unit calorific value should be between 6300 and 6400 Kcal, moreover, the volatile matter, total sulfur and moisture should be less than 14%, 0.9% and 8% respectively. The known conditions include that the distance is about 25,000 Km, and logistics cost has a considerable proportion in the cost of sales (at least 60% in the sale cost of coal according to the objective statistics [ 39 , 50 ])), and sends the request to the B2B electronic platform. To support the power & heating company, the B2B electronic platform groups a coal production enterprise and a professional logistics enterprise as an allied negotiation team in some ways ( the supply chain B2B electronic platform may find the team with some rules or strategies, in a process that might need qualified Production enterprise and Logistics enterprise to interact with each other and confirm the team formation), to negotiate with the power & heating company for making a supply contract or agreement.…”