The aim of this paper is to investigate the potential of ecosystem services (ES) research to support policy and decision-making. As the ES concept is a multitier framework, there is no ideal entry point for conducting useful ES analysis. The entry point depends on the particular empirical or policy question being researched. The information on ES potential can contribute to the management of ecosystems, which provides services, including identification of priority conservation and restoration areas. Understanding the ES flows helps to protect paths needed to transmit the services to users. The demand for ES determines society's ambitions for sustainable management and ensuring a continuous supply of desired services. In turn, budget analyses allow identification of supply-demand mismatches across landscapes, and point out the appropriate institutional scale for environmental decision-making. The benefit of trade-offs analysis is weighing the improvements in one ES against the decrease of another. Finally, the specific configuration of rivalry and excludability of particular services enables the arrangement of an appropriate scheme of payments for ES. The complex recognition of the range of possible ES mapping and assessment products can help to match the ES analysis with policy goals.Once we identify a good entry point for examining a specific policy question, we can adequately embed the planned study within the ES framework.