“…6 Recent years, however, have seen a growing emphasis on notions of value deriving from the pursuit of 'best practice'. 6,[24][25][26] Given the mid and especially postpandemic ravages of the SARS-CoV-2 pandemic on health systems, which brought many institutional health services to the brink of essential collapse, 27 it is more than premature at the time of writing to expect governments, politicians, healthcare policymakers, and clinical service managers, to move away from a currently resolute focus on the demand-led, supply-driven basis of healthcare provision, toward the person-centred ideal. Yet the direction of travel, as it were, is away from a solitary focus on the volume of service delivery toward a greater and preferential emphasis on superior patient outcomes, which is to say 'value', in addition.…”