“…India is a diverse country where its diversity can be found within and across its 29 states in terms of the diversity among the people living there, languages they speak, foods they eat, customs, traditions, and culture they follow. The differences in its geography, natural beauty, lengthy coastal areas, hill stations, forest and wildlife, world‐famous historical and religious places, heritage sites, and monuments, and so forth, make India a world‐famous tourist destination and thereby attracts a large number of tourists every year (Kumar & Singh, 2019; Pradeep et al, 2017). Being a service sector‐led economy, the contribution of the tourism sector to economic growth and development in India has gained a faster momentum during the past decades and has the potential to be a major contributor in the recent future.…”