Modelos de negocio para el periodismo: una propuesta metodológica para realizar estudios de caso

Abstract

The journalism industry faces difficulties in creating sustainable business models for the digital age. Communications research has looked at this challenge through case studies and panoramic perspectives, but there’s a lack of holistic views and a need for focus on value creation. In this situation, this paper presents a systematic literature review that confirms there’s a clear lack of standardization between the case studies, whose main focus have been revenue streams at the expense of deeper analysis of other key factors for the economic success of a company, like the value proposition. With the aim to contribute to the solution of this problem, the paper also proposes a methodological tool that allows future researchers to analyze the business model of a journalism company in a standard way with a view to facilitate better comparisons between companies and to understand success patterns of sustainable business models in order to promote innovation and knowledge exchange. Keywords: Business Models for Journalism; Revenue Streams for Journalism; Media Companies; Digital Journalism; Media Business Models Analysis; Media Economics.

Untitled

“…La mayoría de las empresas buscan la subsistencia, la generación de beneficios y el crecimiento, aunque también existen firmas con un marcado carácter social sin ánimo de lucro. Esta última alternativa es más habitual en el ámbito informativo que en otros sectores, y la misión tiene un especial protagonismo en los modelos de negocio periodísticos porque puede afectar a la calidad de la información (Marín Sanchiz y Carvajal, 2019).…”

Desafios do jornalismo empreendedor no Méximo

“…In this scenario, noticeable are both the independence and uncertainty of entrepreneurship (Yuste & Cabrera, 2014), where the only certitude is that no model ensures entrepreneurial success (Marín-Sanchiz & Carvajal-Prieto, 2019); owing to this, entrepreneurial journalists must try new formulas to obtain incomes that guarantee the viability of the medium, in which publicity is a scarce good and digital monetization sources must be attained through the number of visits and coverage within an especial niche of the information market, where "pioneering spirit and purpose singularity" become importants as "fundamental keys for new journalistic endeavors to succeed" (Casero-Ripollés, 2016, p. 207).…”