Models of Voter Behavior in Traditional and Evolving Democracies

Cwalina, Wojciech; Fałkowski, Andrzej; Newman, Bruce I.; Verčič, Dejan

doi:10.1300/j199v03n02_02

Cited by 24 publications

(26 citation statements)

References 10 publications

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“…Understanding consumer behaviour decision-making is a significant area of research in marketing (Foxall et al, 2011;Simonson et al, 2001) and has been applied to politics as voter decision-making. Research addressing voter decision-making has been studied for decades (Cwalina et al, 2004(Cwalina et al, , 2010Newman and Sheth, 1985;O'Cass, 2002O'Cass, , 2004O'Cass and Pecotich, 2005). Still, Harris and Lock (2010) suggest that more focus needs to be placed on the voter as a consumer, especially in the face of weakening allegiances to a particular party.…”

Section: Introductionmentioning

confidence: 99%

Evaluating young adult voter decision-making involvement within a compulsory political system

Winchester

Hall

Binney

2015

Qualitative Market Research: An International Journal

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Purpose -This study aims to specifically focus on the lower-involvement young adult voters within the Australian compulsory voting context. It explores voters' political decision-making by considering the influence of the consumer behaviour theory of involvement. Design/methodology/approach -A thematic analysis was conducted to analyse the interviews within the two research questions: information seeking and decision-making.Findings -Key themes within information seeking are the reach of the information available, the frequency of the information presented, the creativity of the message and one-way versus two-way communication. Key themes within evaluation are promise keeping/trust, achievements or performance and policies. Lower-involvement decision-making has the potential to be a habitual, limited evaluation decision. However, issues of trust, performance and policies may encourage evaluation, thereby reducing the chances of habitually voting for the same party as before. Practical implications -This new area of research has implications for the application of marketing for organisations and political marketing theory. Considering voting decision-making as a lower-involvement decision has implications for assisting the creation and adaptation of strategies to focus on this group of the population. Originality/value -The compulsory voting environment creates a unique situation to study lower-involvement decision-making, as these young adults are less likely to opt out of the voting process. Previous research in political marketing has not specifically explored the application of involvement to young adult voting within a compulsory voting environment.

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Section: Introductionmentioning

confidence: 99%

Evaluating young adult voter decision-making involvement within a compulsory political system

Winchester

Hall

Binney

2015

Qualitative Market Research: An International Journal

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“…Portanto, o marketing eleitoral deve ser utilizado pelos políticos, visando identificar características relevantes que levam o eleitor a optar por um determinado candidato na hora do voto (BORBA, 2005;CWALINA et al, 2004;NEWMAN, 2002). Monte-mor e Quintino (2014) corroboram indicando que o marketing eleitoral torna-se importante para o candidato, pois em época de campanha política possibilita o pretenso político realizar estratégias com o objetivo de alcançar os votos necessários que o tornarão vitorioso na corrida eleitoral.…”

Section: Marketing Eleitoralunclassified

“…Garcia, Maia e Bilhalva (2014) enfatizam que a sociedade passou a ser mais criteriosa na hora de escolher seu candidato, e por isso os políticos passaram a utilizar as ferramentas do marketing eleitoral como diferencial estratégico. Cwalina et al (2004) afirmam que o marketing eleitoral é a ferramenta mais eficiente que o candidato pode utilizar, porém, utilizando-a de maneira equivocada os efeitos podem ser o contrário do desejado.…”

Section: Marketing Eleitoralunclassified

Factors that influence quality perception of political candidates: analysis in the view of low income voters

Costa¹,

Beiruth²,

Monte-mor³

2018

Revista Capital Científico - Eletrônica

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ResumoEste estudo teve como objetivo identificar os atributos de qualidade dos candidatos a cargos eletivos na visão dos eleitores de baixa renda. Utilizou-se modelo capaz de analisar oito dimensões de qualidade. Adotou-se metodologia quantitativa, com caráter descritivo e corte transversal. Os dados foram coletados por meio do formulário eletrônico TypeForm. Obteve-se 580 questionários válidos. Em relação ao critério de voto, os dados confirmam a hipótese principal que a qualidade percebida impacta no voto do eleitor de baixa renda. Esses eleitores em média são fidelizados a um determinado partido político. Em relação ao fato do eleitor ser beneficiário de programa social, os dados revelam que o eleitor baixa renda leva em consideração se os candidatos irão manter ou implantar novos programas sociais. De um modo geral, independente da classe social, o brasileiro leva em consideração na hora de escolher seu voto se o candidato apresenta histórico de vida e política ilibado.Palavras Chave: Marketing Eleitoral; Família Baixa Renda; Comportamento do Eleitor. AbstractThis study had as objective identify the quality attributes of candidates for elected positions in the view of low-income voters. Was udes a model capable of analyzing eight dimensions of quality. Was adopted a quantitative methodology, descriptive and cross-sectional. The data were collected using the electronic form TypeForm. We obtained 580 valid questionnaires. Regarding the voting criterion, the data confirm the main hypothesis that the perceived quality impacts vote of the low-income voter's. These voters on average are loyal to a particular political party. In relation to the fact that the voter is a beneficiary of a social program, the data show that low-income voters take into consideration whether candidates will maintain or implement new social programs. Generally, regardless of social class, the Brazilian takes into consideration when choosing his vote if the candidate presents a history of life and unimpeded politics.

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“…Hence it adds to research over the last 15 years in political marketing that uses a variety of new models to predict and understand voter behaviour (e.g. Baines et al, 2003;, 2011Ben-ur and Newman, 2010;Cwalina et al, 2004Cwalina et al, , 2010French and Smith, 2010;Newman, 2007;O'Cass, 2002;O'Cass and Nataraajan, 2003).…”

Section: Theoretical Contributionmentioning

confidence: 99%

Does the factor theory of satisfaction explain political voting behaviour?

Schofield

Reeves²

2015

European Journal of Marketing

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Purpose -The validity of the three factor theory of satisfaction in explaining consumer decision making for products and services is well established. This paper explains voter perceptions and voting behaviour in the 2010 UK General Election on the basis of this theory, by evaluating the differential impact of government performance on key political issues defined as hierarchical voter satisfaction factor types.Design/methodology/approach -British Election Survey (2010) data is used to test the relative influence of hierarchical voter satisfaction factor types in predicting: (1) the perceived overall performance of the former Labour government; (2) actual voting behaviour. Sequential and multinomial logistic regression models are used in (1) and (2), respectively.Findings -'Basic' factors explain more of the variance in perceived overall government performance and voting behaviour than 'performance' factors. There are significant positive main and interaction effects on Conservative and Liberal Democrat party votes from Labour's under performance on the 'basic' factors. The results have important implications for political marketing and voting behaviour research.Originality/value -The study establishes the relevance of the three factor theory of satisfaction within a political marketing context. It demonstrates that, controlling for party loyalty, perceived government performance on the hierarchical voter satisfaction factors explains voter perceptions and voting behaviour to a significant degree. In particular, it highlights the criticality for voting behaviour of both the direct and indirect impacts of 'basic' factor under performance.

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Models of Voter Behavior in Traditional and Evolving Democracies

Cited by 24 publications

References 10 publications

Evaluating young adult voter decision-making involvement within a compulsory political system

Evaluating young adult voter decision-making involvement within a compulsory political system

Factors that influence quality perception of political candidates: analysis in the view of low income voters

Does the factor theory of satisfaction explain political voting behaviour?

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