Introduction. The efficiency of work, motivation, general atmosphere and building of professional relationships depend on the coach's management style in a sports team, which determines the complexity and versatility of the coaching process and depends on many psychological aspects. The combination of these components of coaching activity, complicated by the change of generations, modern features of perception and processing of information, individualization in team sports games, the existing need to correct the attitude to the communication "coach-athlete" through the general increase of self-esteem in society, sets up an understanding of the need to optimize the training and competitive process by finding ways to specify the style of coach management in sports games.
Purpose: to identify, generalize and substantiate scientific approaches to the creation of a coaching management style for teams in sports games.
Material and methods: analysis and generalization of data from scientific and methodical literature sources and informative data from the Internet, theoretical modeling.
Results. The scientific approaches of psychologists and specialists in the field of physical culture and sports, who deal with the formation of the coach’s management style in sports games, are characterized and analyzed based on the available scientific and methodological material. The specific influencing factors are generalized and the algorithm for forming a team management style in sports games is substantiated, which determines modern approaches to the creation of a coaching style.
Conclusions. Scientific approaches to the formation of the coach’s management style in sports games have undergone significant changes due to the peculiarities of the modern society development and the requirements of tolerant communication in the interaction "coach-athlete". We state that the analysis of the existing management styles requires qualitative clarification and description of the features that specify the individual style of coaching in the process of team management in sports games.