2018
DOI: 10.14419/ijet.v7i3.5.16138
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Modern Business Philosophy: the Brand as a Phenomenon of Culture

Abstract: The concept of brand as a set of information about a company, product or service, legally protected by recognizable symbols, is well known. Significantly less studied brand as a phenomenon of the art market. In this context, the goal of the research was formulated -to identify the signs of the brand, which is not just a part of the business culture, but a cultural phenomenon in general. We had to discuss a number of other aspects. First, the influence of the historical roots of culture on the formation of the … Show more

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