For years, all individuals and legal entities generate, register and store (in databases, repositories and data showcases) huge volumes of heterogeneous structured and semi-structured information (quantitative, qualitative, text, hypertext, transactional, geo-information, multimedia, meta-information, etc.) regarding all aspects of their business, technological and management activity. In addition, the rapid development and spread of Big Data, Web 4.0 and Web 5.0, IOT, augmented reality, blockchaine in recent years caused an additional avalanche-like increase in stored data.This big data contains a significant potential for finding and formalizing hidden new regularities (knowledge, patterns), which are the basis for making optimal and effective managerial and technological decisions, including and in the field of marketing.From these regularities and patterns (after their verification and interpretation), the corporate knowledge base is mainly formed, including and for expert systems and classic artificial intelligence systems, which should become an integral part of the innovative marketing management system of any company or enterprise.In the modern conditions of the development of the global economy, and in connection with the emergence of new branches of economic activity in the field of informatization [1], the application of innovative technologies for the preparation, processing, analysis and analytics of extremely large arrays of heterogeneous data leads to the obtaining of additional competitive advantages by users at the state,