Modern Theories of Public Administration: Experience for Ukraine

Bobrovska, O. Y.; Drobot, Ihor; Nadyuk, Zinoviy; Hrytsko, Roman; Pokataev, P. S.

doi:10.37635/jnalsu.27(4).2020.107-120

Cited by 4 publications

(5 citation statements)

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“…It could be noted that a typical negative stereotype of Ukraine is endemic corruption, which belongs to the problem field of the state (Palacio et al, 2021). Based on the above, for the emotional marketing development and image of Ukraine, first of all it is necessary to establish an effective response and preventive measures for integrated risks for Ukraine (Bobrovska et al, 2020). In this case, it is about the problems of public administration, namely its inefficiency.…”

Section: Resultsmentioning

confidence: 99%

Impression Marketing as a Tool for Building Emotional Connections in the Public Administration Sphere

Likarchuk¹,

Андрєєва²,

Likarchuk³

et al. 2022

SMC

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Marketing is an extremely dynamic and intensive phenomenon, and the transformations taking place in the modern market paradigm cause the emergence of impression marketing in different spheres including the political one. This article is aimed at the analysis of the marketing of impressions as a tool in the political sphere. Emotions that influence making decisions were identified. Ukrainian post-Maidan society was studied and the population reaction to President V. Zelensky’s emotional style of communication was analysed. As the result of the study, it was found that emotional marketing affects a person’s feelings, their emotional state and is associated with the creation of positive associations. It can be stated that modern politics is characterized by components of attraction, theatricality, entertainment. Action management in Ukrainian political space is studied and such examples as speeches by politicians, parliamentary sittings, arrests and searches of businessmen are provided. The general perception of the president was evaluated and it was found that the emotional feelings of the population are almost polar. It was concluded that emotions are an indicator of the political situation in the country and in Ukraine, in the political sphere, fear is one of the decisive emotions which, in particular, plays a mobilizing role. Thus, impression marketing is a powerful tool for adjusting the electorate to the emotional rhythm of information perception.

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Section: Resultsmentioning

confidence: 99%

Impression Marketing as a Tool for Building Emotional Connections in the Public Administration Sphere

Likarchuk¹,

Андрєєва²,

Likarchuk³

et al. 2022

SMC

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“…They can be public authorities and local governments, business entities, state funds, etc. (Bobrovska et al, 2020) At the present stage of economic development of the Republic of Kazakhstan and its integration into the global economic space the establishment of market relations determine the changes in the paradigm of public sector entities management. Almost 56 thousand budgetary institutions of the Republic of Kazakhstan (14106 -managers of budget funds for the state budget; 42139 -managers of budgetary funds for local budgets) are the direct objects of this reform.…”

Section: Development Of Recommendations For Improving the Financial Control Systemmentioning

confidence: 99%

Untitled

Alibekova¹,

Sembiyeva²,

Petrov³

et al. 2021

VPA

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The development and implementation of budgetary policy is impossible without effective financial control, which is a tool for ensuring effective management of resources and property of the state in compliance with the principles of economy, efficiency, performance, and transparency. It becomes even more relevant nowadays, when new trends in the development of financial control emerge in the Republic of Kazakhstan. The state financial control sphere narrows down, while non-state control expands. There is a shift from the next to the previous financial control. The object of financial control gradually transforms. Scientific novelty of this study lies in the development of theoretical and methodological provisions and practical recommendations for defining the nature of financial control, its subject matter, goals, and classifications for studying the effectiveness of low-budget organisations in the Republic of Kazakhstan (RK). Rules, regulations, procedures, and costs are being replaced by planned goals, results, and efficiency. This

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“…In this case, we are talking primarily about those that have an impact on: institutionalization of public administration (Bilynska and Petroie, 2019); modernization of political and administrative institutions (Bozhko, 2019); conceptual foundations of management and theory of public administration (Nelipa et al, 2020;Vlasenko et al, 2019;Bobrovska et al, 2020); transformation of public administration in post-industrial society (Osipov, 2020); innovative development in the context of modernization of Ukrainian society and introduction of innovative approaches in the activities of local government (Petrushyna, 2020;Zhorniak and Podplota, 2021). Significant attention to the study of the relationship of political processes with public administration in the context of the current stage of civilization, and foreign researchers, including.…”

Section: Introductionmentioning

confidence: 99%

Conceptual understanding of the relationship between political and administrative processes in the context of social systems security

et al. 2022

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The purpose of the article is to conceptually understand the relationship between political and managerial processes in the context of social systems security. The bibliographical method, content analysis, structural-functional method, comparative-historical method, comparative-political method, cognitive map, comparative method and abstract-logical method have been used in the research. The scientific novelty is the realization of a systematic analysis of the factors, which revealed the essence of the relationship between political and managerial processes in the context of the security of social systems. It is corroborated that political and managerial processes in social systems and their interrelation should be considered, in content and form, as phenomena of the vital activity of these systems. It is concluded that, the analysis of peculiarities and intensity of this interrelation and functional tasks of political and administrative subjects should be carried out in the context of the modes (stages) of the existence of systems and their security; all this, due to the management of the probability of a crisis situation and the management of the level of protection of man, society and state institutions.

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Modern Theories of Public Administration: Experience for Ukraine

Cited by 4 publications

References 0 publications

Impression Marketing as a Tool for Building Emotional Connections in the Public Administration Sphere

Impression Marketing as a Tool for Building Emotional Connections in the Public Administration Sphere

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Conceptual understanding of the relationship between political and administrative processes in the context of social systems security

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