Modernity and the development of PR in Norway: Influences and interactions

Dahlen, Øystein Pedersen

doi:10.1016/j.pubrev.2019.01.003

Cited by 3 publications

(4 citation statements)

References 25 publications

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“…The theoretical contribution of this article to PR historiography lies in linking strategic intents to significant societal changes, which are also the focus of the modernity theories. This is specifically discussed in the article "Modernity and the development of PR in Norway: influences and interactions" (Dahlen, 2019), where important societal changes throughout Norwegian history are linked to the development of specific forms of communication. In this article, however, the development of nation-states, mass societies and divisions into different sectors or systems is in focus.…”

Section: Methodsmentioning

confidence: 99%

“…Modernity is also a universal topic, which makes it possible to analyse the development of PR and society in a global context (Hu et al. , 2015, p. 263; Dahlen, 2019) and thus to compare different nations and developments (Dahlen and Skirbekk , 2021).…”

Section: Methodsmentioning

confidence: 99%

“…A modernity perspective provides further a vertical view of the various dimensions of societies, such as democracy, politics and civil organisations. Modernity is also a universal topic, which makes it possible to analyse the development of PR and society in a global context (Hu et al, 2015, p. 263;Dahlen, 2019) and thus to compare different nations and developments (Dahlen and Skirbekk, 2021).…”

Section: Methodsmentioning

confidence: 99%

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The first modern health communication campaign in Europe: explicit and implicit strategic intents

Dahlen

2024

CCIJ

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PurposeThe main aim of this article is to broaden the notion of strategic intent in public relations. It also develops an understanding of the social value of what can be defined as the first modern health communication campaign in Europe based on strategic intents and the development of modernity.Design/methodology/approachThe study is based on both historical research and empirical material from the Norwegian tuberculosis campaign from 1889 up to 1913, when Norwegian women achieved suffrage. The campaign is analysed in the framework of modernity and social theory. The literature on lobbying and social movements is also used to develop a theoretical framework for the notion of strategic intent.FindingsThe study shows that strategic intent can be divided into two layers: (1) the implicit strategic intent is the real purpose behind the communication efforts, whereas (2) the explicit intent is found directly in the communication efforts. The explicit intent may be presented as a solution for the good of society at the right political moment, giving an organisation the possibility to mobilise for long-term social changes, in which could be the implicit intent.Originality/valueThe distinction between explicit and implicit strategic intent broadens our understanding on how to make long-term social changes as well as how social and political changes occur in modern societies. The article also gives a historical account of what is here defined as the first modern health communication campaign in Europe and its social value.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

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The first modern health communication campaign in Europe: explicit and implicit strategic intents

Dahlen

2024

CCIJ

Self Cite

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“…A modernity perspective can provide a vertical view of the various dimensions of societies, such as democracy, economy and politics. Modernity is also a universal topic which makes it possible to analyse the development of PR and society in a global context (Hu et al, 2015, p. 263;Dahlen, 2019), and thus to compare different nations. We will do a comparative historical analysis of the Scandinavian development as a parallel demonstration of history (cf.…”

Section: Methodological and Theoretical Premisesmentioning

confidence: 99%

How trust was maintained in Scandinavia through the first crisis of modernity

Dahlen

Skirbekk

2021

CCIJ

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PurposeThe aim of this article is to explain why there is a higher degree of trust in some countries compared to others – and which are the main historical factors that explain these differences. The main focus is on how governments relate to and communicate with its citizens in the times of crises.Design/methodology/approachThe analysis is based on comparative historical sociology with a modernity perspective with a special focus on Norway and Scandinavia. The authors do a parallel demonstration of history to confirm and expand the theories that could explain the high level of trust in these countries. The authors also bring in the Spanish experience in order to testify how governmental reactions affected the different levels of trust.FindingsScandinavian governments allowed open communication between different social classes on difficult and important issues, in contrast to Spain in the same period. These two factors therefore expand the understanding of the development of trust: (1) The establishment of the nation state as the organising concept and all-encompassing container of the other institutions (democracy, parliamentarism, trade unions, etc.); (2) The open hand strategy in dealing with deviant opinions, based on democratic compromises and a policing of consent ideology.Originality/valueThe article combines the understanding of the first crisis of modernity and the development of trust and contain a comparative analysis of the development of trust in four different countries. The investigation thus clarifies the correlation between specific historical factors and the levels of trust.

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The origins of public relations in Greece: Tracing the missing link and excavating landmark cases

Yannas,

Triantafillidou

2024

Public Relations Inquiry

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The purpose of this paper is to provide an historical narrative tracing precedents of Greek Public Relations (PR) practice as far back as the organizing of mega events in mid-nineteenth century culminating in the first modern Olympic Games in Athens in 1896. The analysis documents that PR activities are interwoven with Greek governments’ initiatives aimed at tourism promotion. The paper is based on archival material and secondary sources. Access was granted to the special collections of the National Library of Greece and the Hellenic Literary and Historical Archive of the National Bank of Greece Cultural Foundation. Moreover, the study interrogates the three landmark events that ushered in the emergence of professional public relations in Greece in the early postwar period and supplements with important information the conventional accounts. The analysis established a PR-Tourism and National image promotion nexus that runs continuously throughout the period under examination, from the emergence of PR activities in mid-nineteenth century up until the early 1950s. The findings are based on the available written records. This historical review does not purport to be exhaustive and comprehensive. Future research could identify more PR-like activities worthy of mention. The study provides a springboard for investigating the precedents of PR practice in the pre-professionalization era. This investigation calls for an interdisciplinary perspective. This paper is the first one to trace precedents of professional PR practice to the second half the nineteenth century and the interwar period in Greece. It shows the interconnection of PR-like activities with tourism and underscores the prominent position of state agencies in those activities.

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Modernity and the development of PR in Norway: Influences and interactions

Cited by 3 publications

References 25 publications

The first modern health communication campaign in Europe: explicit and implicit strategic intents

The first modern health communication campaign in Europe: explicit and implicit strategic intents

How trust was maintained in Scandinavia through the first crisis of modernity

The origins of public relations in Greece: Tracing the missing link and excavating landmark cases

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