1988
DOI: 10.1901/jaba.1988.21-73
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Modifying Food Purchases in Supermarkets With Modeling, Feedback, and Goal‐setting Procedures

Abstract: We compared several procedures designed to modify consumer food purchases with the objectives of reducing fat and increasing carbohydrate content, and reducing dollar expenditures on food. Participants were 126 volunteer community households which, after a 7-week baseline period, were randomly assigned to video-modeling, video-modeling-feedback, video-lecture, video-lecture-feedback, participant-modeling, video-modeling-discussion, and control conditions. The main dependent measure was a weekly record of food … Show more

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Cited by 23 publications
(16 citation statements)
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“…Applied behaviour analysis, though largely focused on issues of social importance, has also centred on marketing-related behaviour, such as shopping and consumption behaviour (Barnard, Christophersen, &Wolf, 1977;Greene, Rouse, Green, & Clay, 1984;Sigurdsson, Saevarsson, & Foxall, 2009;Valdimarsdóttir, Halldórsdóttir, & Sigurđardóttir, 2010;Winett, Kramer, Walker, Malone, & Lane, 1988), alcohol consumption (Caudill & Lipscomb, 1980), and financial behaviour (Hantula & Crowell, 1994).…”
Section: Applied Behaviour Analysismentioning
confidence: 99%
“…Applied behaviour analysis, though largely focused on issues of social importance, has also centred on marketing-related behaviour, such as shopping and consumption behaviour (Barnard, Christophersen, &Wolf, 1977;Greene, Rouse, Green, & Clay, 1984;Sigurdsson, Saevarsson, & Foxall, 2009;Valdimarsdóttir, Halldórsdóttir, & Sigurđardóttir, 2010;Winett, Kramer, Walker, Malone, & Lane, 1988), alcohol consumption (Caudill & Lipscomb, 1980), and financial behaviour (Hantula & Crowell, 1994).…”
Section: Applied Behaviour Analysismentioning
confidence: 99%
“…Point-of-purchase interventions for changing shoppers' health behaviors have been beneficial in the past (Mayor, Dubbert, & Elder, 1989;Winett et al, 1991;Winett, Kramer, Walker, Malone, & Lane, 1988), and are consistent with the social marketing principle dictating proper ''placement'' of a behavior-change intervention (Kotler & Zaltman, 1971). In addition to increasing the number of behavior-change agents in a community, collaborating with local businesses also provides for an obvious location for safety-seat checkpoints-the businesses' parking lots.…”
Section: Component 1: Establish Places To Turn For Safety-seat Informmentioning
confidence: 75%
“…Improved dietary choices by the elderly (Stock & Milan, 1993), nutritional quality of food purchases , and dietary compliance of children on dialysis machines (Magrab & Papadopoulou, 1977) have been achieved through various combinations of prompts, feedback, and social reinforcement, although experimental difficulties limited some of the findings (Winett, Kramer, Walker, Malone, & Lane, 1988). Adherence to medical regimens and protocols is a major problem in behavior change programs.…”
Section: Healthmentioning
confidence: 99%