Modifying the Technology Acceptance Model to Investigate Behavioural Intention to Use Augmented Reality

Zheleva, Aleksandra; Smink, Anne R.; Vettehen, Paul Hendriks; Ketelaar, P.E.

doi:10.1007/978-3-030-68086-2_10

Cited by 6 publications

(3 citation statements)

References 18 publications

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“…And fourth, AR is believed to lead to higher levels of intrinsic interest. The playful interactions AR enables are generally believed to be a fun and pleasurable experience, which subsequently result in satisfaction with the interaction (Zheleva et al, 2021).…”

Section: Flow and Ar Brand Storytellingmentioning

confidence: 99%

Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning

Berlo

Stikos

2023

Springer Proceedings in Business and Economics

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Section: Flow and Ar Brand Storytellingmentioning

confidence: 99%

Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning

Berlo

Stikos

2023

Springer Proceedings in Business and Economics

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“…Augmented reality and virtual reality make technology flow of understanding faster for the common man. A carpenter, a technician who can learn by watching videos and animation helps them to adopt and adapt new technologies in their working world (Zheleva, A. et al (2021). [61]).…”

Section: Technological Acceptance Model (Tam)mentioning

confidence: 99%

“…A carpenter, a technician who can learn by watching videos and animation helps them to adopt and adapt new technologies in their working world (Zheleva, A. et al (2021). [61]). A concept can be learned by the entire team via elearning and this can create better furniture.…”

Section: Technological Acceptance Model (Tam)mentioning

confidence: 99%

In-store Customer perception and buying behavior towards home furniture- Development of Conceptual Model

Amin,

Kumar

2023

IJMTS

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Purpose: Intellectually a paper that aims at developing a conceptual model that identifies customer perception and buying behavior of customers while buying home furniture. Home furniture is an individual family choice where all family members are involved in the buying process. The buying process changes when the needs of the family change and the buying behavior makes a difference in the process of buying a product that suits all the family members of a family. Hence the buying behavior of people and their preference of brand shapes the customer preference of in-store buying and a thought process of conceptual model is based on literature review and established theories of customers Design: Data from secondary sources is sourced from various publications, textbooks, and various journal papers engaging various search engines such as ResearchGate SSRN, Base, Semantics, and Inflibnet. Various points and statements, postulates, and a variety of affecting factors to customer perception is written engaging a dedicated group that is a focus group interaction method. Findings: This field of study identified various determining points for customer utility of in-store customer perception such as perceptional benefits, past feelings experience, subjective based norms, and system quality which are proposed to influence the attitude and perception of the customers Originality: This paper highlights the various affecting factors influencing the customer’s preference to use instore purchases of home furniture Paper type: Development of conceptual model based on a review of Literature.

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Factors Affecting Mobile Augmented Reality Acceptance: A Study on Traveler Information in Public Transport

Graser,

Böhm,

Gütlich

et al. 2023

Lecture Notes in Computer Science

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Modifying the Technology Acceptance Model to Investigate Behavioural Intention to Use Augmented Reality

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Cited by 6 publications

References 18 publications

Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning

Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning

In-store Customer perception and buying behavior towards home furniture- Development of Conceptual Model

Factors Affecting Mobile Augmented Reality Acceptance: A Study on Traveler Information in Public Transport

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