A. We introduce the notion of a monoidal category enriched in a braided monoidal category V. We set up the basic theory, and prove a classi cation result in terms of braided oplax monoidal functors to the Drinfeld center of some monoidal category T .Even the basic theory is interesting; it shares many characteristics with the theory of monoidal categories enriched in a symmetric monoidal category, but lacks some features. Of particular note, there is no cartesian product of braided-enriched categories, and the natural transformations do not form a 2-category, but rather satisfy a braided interchange relation.Strikingly, our classi cation is slightly more general than what one might have anticipated in terms of strong monoidal functors V → Z (T ). We would like to understand this further; in a future paper we show that the functor is strong if and only if the enriched category is 'complete' in a certain sense. Nevertheless it remains to understand what non-complete enriched categories may look like.One should think of our construction as a generalization of de-equivariantization, which takes a strong monoidal functor Rep(G) → Z (T ) for some nite group G and a monoidal category T , and produces a new monoidal category T //G . In our setting, given any braided oplax monoidal functor V → Z (T ), for any braided V, we produce T //V : this is not usually an 'honest' monoidal category, but is instead V-enriched. If V has a braided lax monoidal functor to Vec, we can use this to reduce the enrichment to Vec, and this recovers de-equivariantization as a special case.