Rapid, selective, and highly controllable iridium-catalyzed allylbenzene isomerization is described, enabled by tunable hemilability based on alkali metal cation binding with a macrocyclic "pincer-crown ether" ligand. An inactive chloride-ligated complex can be activated by halide abstraction with sodium salts, with the resulting catalyst [κ -( NCOP )Ir(H)] exhibiting modest activity. Addition of Li provides a further boost in activity, with up to 1000-fold rate enhancement. Ethers and chloride salts dampen or turn off reactivity, leading to three distinct catalyst states with activity spanning several orders of magnitude. Mechanistic studies suggest that the large rate enhancement and high degree of tunability stem from control over substrate binding.