Modulation of automatic semantic priming by feature-specific attention allocation

pruyt, Adriaan S; Houwer, Jan De; Hermans, Dirk

doi:10.1037/e520562012-736

Cited by 23 publications

(73 citation statements)

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“…Our results are generally consistent with earlier studies on evaluative priming in pronunciation tasks revealing a dependency of supraliminal (Gawronski et al , 2010; Spruyt et al , 2007, 2009) and subliminal (Spruyt et al , 2012) evaluative priming on attention to evaluative stimulus features. Our study confirms and extends these findings by showing that even the highly robust evaluative priming effect in the EDT can be influenced by attention.…”

Section: Discussionsupporting

confidence: 92%

“…Our study confirms and extends these findings by showing that even the highly robust evaluative priming effect in the EDT can be influenced by attention. The present results therefore confirm the attentional sensitization model (Kiefer and Martens, 2010) as well as the feature-specific attention allocation account (Spruyt et al , 2009): they show that attentional modulation of unconscious processing is a quite general computational principle that also applies to unconscious processes underlying priming in the EDT.…”

Section: Discussionsupporting

confidence: 89%

“…However, this explanation fails to account for the pattern of N400 priming effects in the word experiment, which were of similar magnitude following either induction task. Most likely, the EDT performed in each trial activated an evaluative mind set (Spruyt et al , 2009) in addition to the general semantic task set of the induction task, thereby enhancing evaluative processing.…”

Section: Discussionmentioning

confidence: 99%

“…In semantic activation accounts, evaluative priming is proposed to depend on automatic activation of emotional semantic prime features, which facilitates subsequent processing of valence-congruent targets (Spruyt et al , 2009). In behavioral studies, semantic activation can only be unequivocally demonstrated in tasks such as pronunciation, in which evaluative congruency is independent of response congruency (Spruyt et al , 2002, 2004).…”

Section: Introductionmentioning

confidence: 99%

“…Revised theories of automaticity (Neumann, 1990; Naccache et al , 2002; Kiefer and Martens, 2010), in contrast, propose attentional top-down influences on unconscious automatic processing. More specifically, the attentional sensitization model (Kiefer and Martens, 2010) as well as the feature-specific attention allocation account (Spruyt et al , 2009) state that automatic processes, which match attentional task representations, are amplified, whereas other processes are attenuated. This idea can be tested with the induction task paradigm (Kiefer and Martens, 2010).…”

Section: Introductionmentioning

confidence: 99%

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Mechanisms of masked evaluative priming: task sets modulate behavioral and electrophysiological priming for picture and words differentially

Kiefer

Liegel

Zovko

et al. 2016

Social Cognitive and Affective Neuroscience

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Research with the evaluative priming paradigm has shown that affective evaluation processes reliably influence cognition and behavior, even when triggered outside awareness. However, the precise mechanisms underlying such subliminal evaluative priming effects, response activation vs semantic processing, are matter of a debate. In this study, we determined the relative contribution of semantic processing and response activation to masked evaluative priming with pictures and words. To this end, we investigated the modulation of masked pictorial vs verbal priming by previously activated perceptual vs semantic task sets and assessed the electrophysiological correlates of priming using event-related potential (ERP) recordings. Behavioral and electrophysiological effects showed a differential modulation of pictorial and verbal subliminal priming by previously activated task sets: Pictorial priming was only observed during the perceptual but not during the semantic task set. Verbal priming, in contrast, was found when either task set was activated. Furthermore, only verbal priming was associated with a modulation of the N400 ERP component, an index of semantic processing, whereas a priming-related modulation of earlier ERPs, indexing visuo-motor S-R activation, was found for both picture and words. The results thus demonstrate that different neuro-cognitive processes contribute to unconscious evaluative priming depending on the stimulus format.

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Section: Discussionsupporting

confidence: 92%

Section: Discussionsupporting

confidence: 89%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Mechanisms of masked evaluative priming: task sets modulate behavioral and electrophysiological priming for picture and words differentially

Kiefer

Liegel

Zovko

et al. 2016

Social Cognitive and Affective Neuroscience

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The moderating role of attribute accessibility in conditioning multiple specific attributes

Förderer

Unkelbach

2013

Euro J Social Psych

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Attribute conditioning (AC) refers to people's changed assessment of stimuli's (conditioned stimuli, CSs) attributes due to pairings with stimuli possessing these attributes (unconditioned stimuli, USs). Up to now, research only showed conditioning of only one attribute within a conditioning session (e.g., athleticism) and measured assessment changes in only this single attribute. The current study shows attribute‐specific AC effects in multi‐attribute environments and shows that attribute accessibility determines which of a US's multiple attributes are conditioned. Experiment 1 shows AC effects for artificial logos with attributes varying across USs (e.g., athletic, intelligent, or funny). Experiment 2 shows that these AC effects persist over time. Experiment 3 directly manipulated accessibility for attributes varying between and within USs (e.g., a US being sexy and familial) with a priming procedure. Priming‐specific attributes prior to conditioning determined which attribute of a US was conditioned to paired CSs. We discuss theoretical implications for AC, as well as practical implications for brand image formation and advertising. Copyright © 2013 John Wiley & Sons, Ltd.

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On the generalization of attitude accessibility after repeated attitude expression

Descheemaeker

Spruyt

Fázio

et al. 2016

Euro J Social Psych

Self Cite

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The more accessible an attitude is, the stronger is its influence on information processing and behavior. Accessibility can be increased through attitude rehearsal, but it remains unknown whether attitude rehearsal also affects the accessibility of related attitudes. To investigate this hypothesis, participants in an experimental condition repeatedly expressed their attitudes towards exemplars of several semantic categories during an evaluative categorization task. Participants in a control condition performed a non‐evaluative task with the same exemplars and evaluated unrelated attitude objects. After a 30‐minute interval, participants in the experimental condition were faster than controls to evaluate not only the original exemplars but also novel exemplars of the same categories. This finding suggests that the effect of attitude rehearsal on accessibility generalizes to attitudes towards untrained but semantically related attitude objects. © 2016 The Authors. European Journal of Social Psychology published by John Wiley & Sons, Ltd.

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Modulation of automatic semantic priming by feature-specific attention allocation

Cited by 23 publications

References 0 publications

Mechanisms of masked evaluative priming: task sets modulate behavioral and electrophysiological priming for picture and words differentially

Mechanisms of masked evaluative priming: task sets modulate behavioral and electrophysiological priming for picture and words differentially

The moderating role of attribute accessibility in conditioning multiple specific attributes

On the generalization of attitude accessibility after repeated attitude expression

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