“…One of the most consistent findings has been the enhancement of late positivities at centro-parietal locations (the P300, or late positive component [LPC]), by positive and negative stimuli, as compared with neutral ones, by either images (e.g., Cuthbert, Schupp, Bradley, Birbaumer, & Lang, 2000;Delplanque, Silvert, Hot, Rigoulot, & Sequeira, 2006;Keil et al, 2002;Olofsson & Polich, 2007;see Olofsson, Nordin, Sequeira, & Polich, 2008, for a review) or words (e.g., Carretié et al, 2008;Dillon, Cooper, Grent-'t-Jong, Woldorff, & LaBar, 2006;Herbert, Kissler, Junghöfer, Peyk, & Rockstroh, 2006;Kanske & Kotz, 2007;Naumann, Bartussek, Diedrich, & Laufer, 1992). However, this modulation seems to be not unequivocal in the case of words, since several studies failed to report amplitude differences (Naumann, Maier, Diedrich, Becker, & Bartussek, 1997;Schapkin, Gusev, & Kuhl, 2000).…”