Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing

Guest, Duncan; Gibbert, Michael; Estes, Zachary; Mazursky, David; Lam, Michael

doi:10.1080/20445911.2016.1212057

Cited by 11 publications

(6 citation statements)

References 31 publications

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“…Although these studies have uniformly focused on conscious associations, multiple studies point to thematic processing in AG/TPJ also occurring effortlessly ( P1.4 ; Davey et al, 2015; Estes et al, 2011, Sass et al, 2009, Wamain et al, 2015). Additionally, using Navon letters (Figure 6c) to prime a global, rather than local, mindset induces greater thematic, relative to taxonomic, processing (Guest et al, 2016), suggesting that thematic processing is naturally aligned with coherence processing. Thus, thematic semantic processing within gestalt cortex appears to occur consciously and effortlessly, while doing so in a manner that is holistic, relational, and integrative.…”

Section: Subjective Construalmentioning

confidence: 99%

Seeing minds, matter, and meaning: The CEEing model of pre-reflective subjective construal.

Lieberman¹

2022

Psychological Review

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Although subjective construal (i.e., our personal understanding of situations and the people and objects within them) has been an enduring topic in social psychology, its underlying mechanisms have never been fully explored. This review presents subjective construals as a kind of seeing (i.e., pre-reflective processes associated with effortless meaning-making). Three distinct forms of "seeing" (visual, semantic, and psychological) are discussed to highlight the breadth of these construals. The CEEing model characterizes these distinct domains of pre-reflective construals as all being Coherent Effortless Experiences associated with lateral posterior parietal cortex, lateral posterior temporal cortex, tempororoparietal junction, and ventral temporal cortex in an area dubbed gestalt cortex. The link between subjective construals and gestalt cortex is further strengthened by evidence showing that when people have similar subjective construals (i.e., they see things similarly) they show greater neural synchrony (i.e., correlated neural fluctuations over time) with each other in gestalt cortex. The fact that the act of CEEing tends to inhibit alternative construals is discussed as one of the multiple reasons why we fail to appreciate the idiosyncratic nature of our prereflective construals, leading to naïve realism and other conflict-inducing outcomes.

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Section: Subjective Construalmentioning

confidence: 99%

Seeing minds, matter, and meaning: The CEEing model of pre-reflective subjective construal.

Lieberman¹

2022

Psychological Review

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“…The results revealed that participants with activated global processing tended to consider the two matrices as being ''the same.'' What is more important, research has found that global processing was able to activate abstract and superordinate concepts, while the activation of superordinate concepts in the semantic network is closely related to structural features (e.g., Barsalou, 1999;Derryberry & Tucker, 1994;Guest, Gibbert, Estes, Mazursky, & Lam, 2016). Therefore, this study hypothesized that global processing style facilitates the discovery of structural similarity.…”

Section: Introductionmentioning

confidence: 83%

“…Studies have shown that global processing style focuses on processing information at the abstract or meaning level (e.g., Darwent, Fujita, & Wakslak, 2010;Fo¨rster & Dannenberg, 2010). Guest et al (2016) found that compared with the local processing style, global processing style was more inclined to discover thematic relations than taxonomic similarity. They believed that compared with taxonomic similarity, the discovery of thematic relation was more dependent on processing the meaningful relationship of objects at the global level.…”

Section: Discussionmentioning

confidence: 99%

Global Processing Styles Facilitate the Discovery of Structural Similarity

Li¹,

Xiao-zhen²,

Zheng³

et al. 2018

Psychol Rep

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This study examined whether global processing style facilitates the discovery of structural similarity. In the two experiments, the participants were presented with three stories after being primed with global or local processing through a Navon task. The first story was the base story, and the other two stories shared either surface similarity or structural similarity with the base story. The results showed that, compared with the participants of the local processing and control groups, a substantially greater number of participants of the global processing group selected the story with structural similarity to the base story. This finding indicated that the global processing style can facilitate the discovery of structural similarity.

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“…Although these studies have uniformly focused on conscious associations, multiple studies point to thematic processing in AG/TPJ also occurring effortlessly (P1.4; Estes, Golonka, & Jones, 2011;Davey et al, 2015, Sass et al, 2009, Wamain, Pluciennicka, & Kalénine 2015. Additionally, using Navon letters (Figure 6c) to prime a global, rather than local, mindset induces greater thematic, relative to taxonomic, processing (Guest et al, 2016), suggesting that thematic processing is naturally aligned with coherence processing. Thus, thematic semantic processing within gestalt cortex appears to occur consciously and effortlessly, while doing so in a manner that is holistic, relational, and integrative.…”

Section: Proposition 1: Ceeing Occurs In Gestalt Cortexmentioning

confidence: 99%

Seeing Minds, Matter, and Meaning: The CEEing Model of Pre-Reflective Subjective Construal

Lieberman¹

2021

Preprint

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Although subjective construal (i.e. our personal understanding of situations and the people and objects within them) has been an enduring topic in social psychology, its underlying mechanisms have never been fully explored. This review presents a model of subjective construals as a kind of seeing (i.e. pre-reflective processes associated with effortless meaning making). Three distinct forms of ‘seeing’ (visual, semantic, and psychological) are discussed to highlight the breadth of these construals. The CEEing Model characterizes these distinct domains of pre-reflective construals as all being Coherent Effortless Experiences. Neural evidence is then reviewed suggesting that a variety of processes that possess the core CEEing characteristics across visual, semantic, and psychological domains can be localized to lateral posterior parietal cortex, lateral posterior temporal cortex, and ventral temporal cortex in an area dubbed gestalt cortex. The link between subjective construals and gestalt cortex is further strengthened by evidence showing that when people have similar subjective construals (i.e. they see things similarly) they show greater neural synchrony (i.e. correlated neural fluctuations over time) with each other in gestalt cortex. The fact that the act of CEEing tends to inhibit alternative construals is discussed as one of multiple reasons for why we fail to appreciate the idiosyncratic nature of our pre-reflective construals, leading to naïve realism and other conflict-inducing outcomes.

show abstract

Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing

Cited by 11 publications

References 31 publications

Seeing minds, matter, and meaning: The CEEing model of pre-reflective subjective construal.

Seeing minds, matter, and meaning: The CEEing model of pre-reflective subjective construal.

Global Processing Styles Facilitate the Discovery of Structural Similarity

Seeing Minds, Matter, and Meaning: The CEEing Model of Pre-Reflective Subjective Construal

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