Novel series of monodisperse, end-functionalized oligophenylenevinylenes (OPVs) containing up to eight phenyl rings have been designed and synthesized by a convergent approach using the stereoselective Wadsworth-Emmons reactions for an investigation of technologically useful functional properties. According to PM3 semiempirical quantum mechanical calculations, the frontier molecular orbitals and the energy gap of an OPV could be shifted or tuned by the functional substituent(s) that are incorporated as end-caps. Our theoretical and experimental evidences have shown that the end-substituents of an oligomer do not affect coplanarity of the π-conjugated system. It has also been found that the newly synthesized OPVs can exhibit various useful functional properties such as light-emitting properties, photovoltaic effects, third-order nonlinear optical responses, and chemical sensing properties depending on the nature of the end-substituents. In this contribution, the structural factor(s) that can enhance a specific functional property of a molecule or material will be discussed.Poly(phenylenevinylene) (PPV) and its derivatives have been extensively explored and investigated for various technologically useful functional properties in the past two decades because of their potential applications in next-generation optoelectronic and photonic devices. Those properties include electroluminescent response [1], third-order optical nonlinearity [2], photovoltaic property [3], lasing effect [4], and chemical sensing [5]. PPV is the first π-conjugated semiconducting polymer that was used as an emissive material in organic light-emitting diodes (OLEDs) [6], and its derivatives can often exhibit an efficient electroluminescent response [7]. PPV thin-film with a long effective conjugated length was shown to have a large effective nonlinear refractive index, n 2 and a desirable two-photon merit factor, T for all-optical switching and processing [8]. Upon mixing with electron-conducting buckminsterfullerene derivatives, a large photovoltaic response can be obtained [9]. Some PPV derivatives can even show good lasing and interesting chemical sensing properties. Nevertheless, it still remains a challenge for a chemist to further enhance and optimize a specific functional property of a PPV-based material for a practical application as subtle modification of the monomeric unit often leads to a dramatic change in optical and electronic properties of a polymer such as a fluorescence quantum yield and an energy gap. As a result, knowledge of the structure-functional property relationships is fundamentally important for a rational design of efficient and useful PPV-based functional materials. On the other hand, polymers always show structural inhomogeneities and imperfection regardless the method used to prepare them, which would hinder the structure-functional property investigations. Toward the goal of "functional property by design", there is an increasing interest in investigating structure-functional property rela-