The knowledge accumulated over the last decade on B-cell-derived non-Hodgkin lymphoma (B-NHL) pathogenesis has led to the identification of several molecular abnormalities, opening new perspectives in the design of novel therapies. Indeed, drugs targeting specific biochemical pathways critical for B-NHL cell survival, proliferation, and fitness within the malignant microenvironment are now available to the clinician: the B-cell receptor signaling inhibitors of BTK, PI3Kδ, ζ, γ, and SYK or the pro-apoptotic BH3-mimetics are clear examples of it. Moreover, it is emerging that malignant B-cell growth is sustained not only by mutations in oncogenes/tumor suppressors but also by the "addiction" to nononcogene (ie, nonstructurally altered) molecules. In this regard, a consistent body of data has established that the Ser/Thr kinases CK1, CK2, and GSK3 are involved in malignant lymphocyte biology and act as pro-survival and signaling-boosting molecules, both in precursor and mature B-cell tumors. Currently, an experimental and clinical groundwork is available, upon which to design CK1-, CK2-, and GSK3-directed antilymphoma/leukemia therapies. In this review, we have examined the main features of CK1, CK2, and GSK3 kinases, summarized the data in B-NHL supporting them as suitable therapeutic targets, and proposed a perspective on potential future research development. K E Y W O R D S B lymphocytes, CK1, CK2, GSK3, lymphoma, protein kinase 1 | EVOLVING PARADIGMS IN NON-HODGKIN LYMPHOMAS Non-Hodgkin lymphomas (NHL) are collectively the most frequent hematologic cancer, among the top 10 most frequent malignant tumors worldwide. 1 B-cell-derived NHL (B-NHL) are by far more frequent than T-cell-derived NHL, and between them, tumors arising from the mature B cell are more frequent. The 2016 World Health Organization (WHO) classification of NHL has recognized approximately 60 distinct entities. 2 In the group of B-NHL, diffuse large B-cell lymphoma (DLBCL) is the most frequent subtype, accounting for 35% of all B-NHL, followed by follicular lymphoma (FL), which accounts for up to 20% to 25% of B-NHL. These two B-NHL subtypes originate from germinal center (GC) centrocytes/centroblasts. 3 However, a proportion of DLBCL are from post-GC origin, the so called "activated B-cell" (ABC)-type DLBCL. Patients affected by this latter subtype are believed to be subjected to a more dismal prognosis as compared with those with GC B-cell (GCB) type. 4 Other less frequent B-NHL are mantle cell lymphoma (MCL, approximately 10% of all B-NHL), marginal zone lymphoma (MZL, about 5% of all B-NHL), small lymphocyte lymphoma/chronic lymphocytic leukemia (SLL/CLL, 5%), lymphoplasmacytic lymphoma (LPL, 3%). 2 Deep sequencing of the genome and the transcriptome has provided a great amount of data describing mutations and aberrant expression of cell signaling molecules. For instance, the molecular classification of DLBCL has been progressively refined from the seminal paper of Alizadeh describing the GCB/ABC/undetermined subtypes, 4 based on gene expres...