Moments of luxury – A qualitative account of the experiential essence of luxury

Wallpach, Sylvia von; Hemetsberger, Andrea; Thomsen, Thyra Uth; Belk, Russel W.

doi:10.1016/j.jbusres.2019.10.060

Cited by 65 publications

(74 citation statements)

References 58 publications

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“….." Such services can be ritualistic and done often but with a special meaning, and as an interruption as a way to break routine (Banister et al, 2020). Also referred to as "little luxuries" (Oxford Learner's Dictionaries), these everyday luxuries create small contrasts to everyday life, are personal, and carry the experiential quality of moments of luxury (Von Wallpach et al, 2020 Finally, different customer segments may have markedly different understandings of what constitutes luxury, and these differences vary both based on social class and country (Dubois et al, 2005). Table 3 provides an overview of these differences and shows examples of luxury services for different customer segments.…”

Section: Luxury Servicesmentioning

confidence: 99%

“…Here, recent research in consumer culture may provide alternative key motivations for consuming luxury services. This research emphasizes the need to understand what luxury does for the consumer by focusing on moments of luxury (Von Wallpach et al, 2020) and defines the luxury experience as "a beautiful moment for oneself" (Holmqvist et al, 2020a). Common to these conceptualizations is a state of mind or a moment rather than a tangible product.…”

Section: Features Of Services Applied To Luxurymentioning

confidence: 99%

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Luxury services

Wirtz

Holmqvist

Fritze

2020

JOSM

117

124

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PurposeThe market for luxury is growing rapidly. While there is a significant body of literature on luxury goods, academic research has largely ignored luxury services. The purpose of this article is to open luxury services as a new field of investigation by developing the theoretical and conceptual underpinnings to build the luxury services literature and show how luxury services differ from both luxury goods and from ordinary (i.e. non-luxury) services.Design/methodology/approachThis paper uses a conceptual approach drawing upon and synthesizing the luxury goods and services marketing literature.FindingsThis article makes three contributions. First, it shows that services are largely missing from the luxury literature, just as the field of luxury is mostly missing from the service literature. Second, it contrasts the key characteristics of services and related consumer behaviors with luxury goods. The service characteristics examined are non-ownership, IHIP (i.e. intangibility, heterogeneity, inseparability, and perishability), the three additional Ps of services marketing (i.e. people, processes, and physical facilities) and the three-stage service consumption model. This article derives implications these characteristics have on luxury. For example, non-ownership increases the importance of psychological ownership, reduces the importance of conspicuous consumption and the risk of counterfeiting. Third, this article defines luxury services as extraordinary hedonic experiences that are exclusive whereby exclusivity can be monetary, social and hedonic in nature, and luxuriousness is jointly determined by objective service features and subjective customer perceptions. Together, these characteristics place a service on a continuum ranging from everyday luxury to elite luxury.Practical implicationsThis article provides suggestions on how firms can enhance psychological ownership of luxury services, manage conspicuous consumption, and use more effectively luxury services' additional types of exclusivity (i.e. social and hedonic exclusivity).Originality/valueThis is the first paper to define luxury services and their characteristics, to apply and link frameworks from the service literature to luxury, and to derive consumer insights from these for research and practice.

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Section: Luxury Servicesmentioning

confidence: 99%

Section: Features Of Services Applied To Luxurymentioning

confidence: 99%

Luxury services

Wirtz

Holmqvist

Fritze

2020

JOSM

117

124

View full text Add to dashboard Cite

show abstract

“…The concept of luxury 'moments' has recently begun to emerge within the literature, examining a temporal dimension to luxury consumption (Bauer et al, 2011;Holmqvist et al, 2020c;von Wallpach et al, 2020). Currently an underdeveloped topic, as luxury research has focused more on brand-controlled characteristics-such as quality and exclusivity-in conceptualizing luxury (Ko et al, 2019), there exists much scope for further research into these 'moments of luxury' being generated, experienced and shared on social media platforms.…”

Section: Moments Of Luxurymentioning

confidence: 99%

Social media and luxury: A systematic literature review

Creevey

Coughlan

O’Connor

2021

Int J Management Reviews

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Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is predominantly driven by technological developments, particularly social media, and the rising level of consumer empowerment in the marketplace. A maturing stream of research has emerged assessing the effects of social media platforms on luxury brands, offerings and consumers. However, there has been no comprehensive analysis of this extant literature synthesizing the current state of knowledge and postulating future research directions. This paper addresses this gap by utilizing a systematic literature review approach. A total of 115 articles were collected and analysed and five core themes were identified, examining(1) luxury brand strategy, (2) luxury brand social media communications, (3) luxury consumer attitudes and perceptions, (4) engagement and (5) social media's influence on brand performance-related outcomes. These themes are comprehensively explored to understand the myriad impacts of social media on luxury businesses before conceptualizing the themes as a holistic framework explaining social media's role within luxury. The framework developed highlights the fragmented yet progressive nature of research on the confluence of social media and luxury, and signals fruitful avenues for further inquiry. It is proposed that scholarly attention is directed towards multiple lines of inquiry, including social media's role in luxury brand construction online, social media's role in facilitating 'moments of luxury', younger consumers' luxury consumption, as well as the integration of both future innovative technological developments and novel social media platforms within luxury branding.

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“…Hedonic experience as a motive for closet sharing was yet another novel finding in our study. The opportunity to experience "moments of luxury" (Bauer et al, 2011;von Wallpach et al, 2019) is pertinent particularly to access-based consumption such as closet sharing services. Previous CFC research has mainly focused on the broad view of hedonic motives (Becker-Leifhold & Iran, 2018;Netter & Pedersen, 2019) and has yet to specifically consider hedonic experience: moments of luxury as a closet sharing motivation.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Luxury for Hire: Motivations to Use Closet Sharing

Vincent

Gaur

2021

Australasian Marketing Journal

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This article investigates consumers’ motives for using closet sharing services to satisfy their desire for luxury fashion brands. A thematic analytic procedure is carried out in six phases. Qualitative data in the form of testimonials from both renters and lenders were collected from Style Lend’s blog, also known as “The Style Lend Insider.” Findings indicate that there are eight main categories of motives for sharing closets. These motives are fashion innovativeness, hedonic experience, economic, sustainability, utilitarian, social, need for uniqueness, and no burden of ownership. Our study also provides theoretical and practical insights into relevant stakeholders related to the collaborative fashion consumption of luxury brands.

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Moments of luxury – A qualitative account of the experiential essence of luxury

Cited by 65 publications

References 58 publications

Luxury services

Luxury services

Social media and luxury: A systematic literature review

Luxury for Hire: Motivations to Use Closet Sharing

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