2023
DOI: 10.1016/j.tourman.2022.104674
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‘Moments to be Had’: Understanding The Experience of Memorable Tourism Moments

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Cited by 17 publications
(7 citation statements)
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“…SO10 Creating a new trend at the moment of the big day. People will remember some moments from the past, if there are memorable and interesting moments for someone, then this will have a positive impact on the future, especially in marketing (Anaya & Lehto, 2023) This strategy refers to the use of packaging, appearance, a series of scenes, giving surprises, creating an atmosphere and convincing other people to "gig". PT XZY needs new creativity and innovation in marketing which is unique and characteristic of the company (Oktafiandi, 2018).…”
Section: Resultsmentioning
confidence: 99%
“…SO10 Creating a new trend at the moment of the big day. People will remember some moments from the past, if there are memorable and interesting moments for someone, then this will have a positive impact on the future, especially in marketing (Anaya & Lehto, 2023) This strategy refers to the use of packaging, appearance, a series of scenes, giving surprises, creating an atmosphere and convincing other people to "gig". PT XZY needs new creativity and innovation in marketing which is unique and characteristic of the company (Oktafiandi, 2018).…”
Section: Resultsmentioning
confidence: 99%
“…After the experience, the tourist stores information about it in their memory (Juliana et al, 2022), both positive and negative (C. Wang et al, 2020). However, tourists generally remember only a few eeting moments of an entire trip (Anaya & Lehto, 2023), which are then recalled to share with others and to make future travel decisions (Kim, 2022;Yan & Halpenny, 2019). These recollections are known as memorable tourism experiences (MTEs).…”
Section: Memorable Tourism Experiencementioning
confidence: 99%
“…They consider the non-MTX as ordinary OTX. Anaya and Lehto (2023) focus on memorable tourism moments (MTMs) [49]. attempt to identify the core processes that are sensemaking and meaningful in MTX [50].…”
Section: Rq1: What Is Tx?mentioning
confidence: 99%
“…Knobloch et al (2016) studied the nature of individual experiences regarding personal outcomes, emotions, and meanings [158]. Anaya and Lehto (2023) studied memorable tourism moments (MTMs) [49]. Unger et al (2016) studied the business travel experience [67].…”
Section: Rq2: What Are the Tx Dimensions And What Factors Influence Tx?mentioning
confidence: 99%