“…Given the limited reach of healthcare systems and policies to marginalized populations, coupled with the challenges these communities face in terms of trust and accessibility, it is crucial to actively involve and engage with these communities. As an example, the Communities Engaged and Advocating for a Smoke-Free Environment (CEASE) program 61 - 65 , initially centered on addressing issues related to conventional cigarettes, has proven to be a successful initiative based on Community-Based Participatory Research (CBPR) principles and can be adapted effectively for ENDS as well 61 - 65 . Collaborating with community organizations with historic trust in the community, such as Amplify and the African American Tobacco Control Leadership Council (AATCLC), can indeed be a valuable asset for various initiatives and goals.…”