In the conditions of technological changes in the economic system, the contours of the development of the basic branches of the economy are determined. The emergence of the latest digital technologies, platforms and infrastructures of economic life is largely transforming innovation and entrepreneurship. The purpose of the study is to analyse the impact of technological changes that increasingly determine the features of the digitalization of the economy. Within its framework, new types of trade, a new combination of economic resources in the production, distribution, exchange and consumption of goods and services in society are already being considered. In addition to using new tools for entrepreneurship, digital technology systems have broader implications for the creation and functioning of the modern Russian market. The formation of powerful new digital technologies and structures of economic life has largely transformed innovation and modern entrepreneurial activity. The development of digital technologies has made significant adjustments and new principles to the very mechanism of economic growth of the modern Russian state. In the new situation, a new set of economic growth goals is being formed. The essence and significance of the listed problems determined the subject and content of the study. The theoretical and methodological basis of the research is the conceptual provisions of fundamental and applied scientific works of leading domestic and foreign scientists on the problems of the digital economy. In the article, the authors consider the issues of the development of the digital transformation of the economy.