Monetizing Freemium Communities: Does Paying for Premium Increase Social Engagement?

Bapna, Ravi; Ramaprasad, Jui; Umyarov, Akhmed

doi:10.25300/misq/2018/13592

Cited by 99 publications

(45 citation statements)

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“…Therefore, it would be better to explore IS studies with more keywords related to sustainability, supply chains, and agile logistics in IS literature. [110], Kitchens, Dobolyi, Li and Abbasi [111], O'Reilly and Finnegan [113], Loebbecke, van Fenema and Powell [114], West [115], Roquilly [116], Lee and Raghu [117], Kankanhalli, Ye and Teo [118], Peters, Blohm and Leimeister [119], Assimakopoulos and Tsiligirides [154], Adomavicius et al [155], Anderson et al [156], Bapna et al [157], Briggs et al [158], Brown et al [159], Cho et al [160], Demirezen et al [161], Epstein [162], Gaskin et al [163], Gleasure and Feller [164], Grimsley and Meehan [165], Gupta and Zhdanov [166], Huang et al [167], Iacovou [168], Jha et al [169], Kartseva et al [170], Levi et al [171], Li et al [172], Ma and McGroarty [173], Parker and Weber [174], Rajao and Marcolino [175], Ramarapu and Lado [176], Rishika et al [177], Ruth [178], Saeed et al [179], Sandeep and Ravishankar [180], Santos et al [181], Saravanamuthu [182], Shaw [183], Thies et al [184], Tyworth…”

Section: Discussion and Limitationsmentioning

confidence: 99%

The Role of Information Systems in the Sustainable Development of Enterprises: A Systematic Literature Network Analysis

Zeng

Lee

2020

Sustainability

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Information Systems (IS) play an important role in improving the efficiency of firms’ operations and supply chains, which links to sustainability. Therefore, this study conducted a systematic literature network analysis to review 132 articles that discuss current trends in the IS discipline. Based on a citation network analysis, this study discovered three main research domains (sustainable competitive advantage, environmental sustainability, and sustainable online social communities), and two emerging research domains (the role of IS in developing countries and sustainable information infrastructures). Furthermore, a main path analysis was conducted to understand the knowledge structure of each research domain. This addresses how different trends are reflected in the IS literature related to improving firms’ competitive advantages and environmental sustainability. The results found that the sustainable competitiveness of enterprises is improved by the synergy between IS and other recourses within in the enterprises. Green IS initiatives not only solve the issues of environmental sustainability, but also enhance sustainable competitive advantage (i.e., stock price). As social media becomes the optimal enterprise communication channel, this study discusses the factors affecting sustainable online social community, such as structural dynamics (i.e., membership size, communication activity), social dynamics (the basic nature of interactions among members), participation costs, and topic consistency. Overall, the Information System literature is highly focused on three areas—economy, environment, and society, which supports Triple Bottom Line theory.

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Section: Discussion and Limitationsmentioning

confidence: 99%

The Role of Information Systems in the Sustainable Development of Enterprises: A Systematic Literature Network Analysis

Zeng

Lee

2020

Sustainability

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“…Running randomized trials is the gold standard method to understand causal relationships [2]. Applying to our study, the ideal experiment is pictured to go as follows: (1) we take the population of shop owners who are willing to adopt live streaming strategy to boost online sales, (2) randomly split these sellers into two groups: one group will be allowed to adopt live streaming strategy (treatment group) while the other group will be prevented from adopting it until at a certain time (control group), (3) and watch the differences between the treatment group and control group after the treatment. Since both the treatment and the control groups expressed the desire to adopt live streaming strategy but only the treatment group could randomly succeed with the adoption, the differences in future outcomes cannot be explained by pre-existing differences and must be attributed to the effect of the actual early adoption of live streaming strategy.…”

Section: Empirical Modelsmentioning

confidence: 99%

“…To account for both observable and unobservable covariates, we adopt Look-Ahead PSM (LA-PSM) [3]. The LA-PSM approach has seen emerging popularity in the IS literature [19,20].…”

Section: Empirical Modelsmentioning

confidence: 99%

Everyone Can Be a Star: Quantifying Grassroots Online Sellers’ Live Streaming Effects on Product Sales

Chen¹,

Hu²,

Lu³

et al. 2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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Live streaming is becoming prevalent and its rapid rise also makes it an attractive scientific research subject. Despite recent research focuses on understanding the motivations and behavior of people engaging live streaming, we know little about how the adoption of live streaming strategy for e-commerce on product sales. In this paper, we establish a causal relationship between adopting live streaming strategy for e-commerce and online product sales. Our results indicate that there is a 21.8% increase in online sales volume after adopting live streaming strategy. Furthermore, we find live streaming strategy is more efficient for the sellers who mainly sell experience goods-they have 27.9% more than those whose products are mainly search goods. This work is the first quantitative study, to our knowledge, on how the adoption of live streaming strategy on online product sales.

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“…Other studies have shown that, in freemium environments more broadly, social activity drives purchasing [3] and vice versa [2]. Hence, a key question is: Why do we not nd evidence for such associations in our dataset?…”

Section: Conclusion and Discussionmentioning

confidence: 68%

To be or not to be...social

Drachen

Pastor²,

Liu³

et al. 2018

Proceedings of the Australasian Computer Science Week Multiconference

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Mobile games make up the largest segment of the games industry, in terms of revenue as well as players. Hundreds of thousands of games are available with most being free to download and play. In freemium games, revenue is predominantly generated by users making in-game purchases. As only a small fraction of users make purchases, predicting these users and their Customer Lifetime Value are key challenges in Game Analytics and currently barely explored in academic research. Furthermore, while social factors have been shown to be essential for retention in games in general, the impact on retention and monetization in mobile games is unexplored. In this paper, the problem of de ning social features in freemium casual mobile games is addressed through a case study with over 200,000 players. e study evaluates the in uence of speci c types of social interactions typical of casual mobile games, on predictions of premium users and Customer Lifetime Value by applying classi ers and regression models respectively. Results indicate that social activity Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for pro t or commercial advantage and that copies bear this notice and the full citation on the rst page. Copyrights for thirdparty components of this work must be honored. For all other uses, contact the owner/author(s).

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Monetizing Freemium Communities: Does Paying for Premium Increase Social Engagement?

Cited by 99 publications

References 0 publications

The Role of Information Systems in the Sustainable Development of Enterprises: A Systematic Literature Network Analysis

The Role of Information Systems in the Sustainable Development of Enterprises: A Systematic Literature Network Analysis

Everyone Can Be a Star: Quantifying Grassroots Online Sellers’ Live Streaming Effects on Product Sales

To be or not to be...social

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