“…Reasons for this are attributed to the loss of confidence during an economic downturn and downward price (Morgan, ). Evidence has shown that the adjustment of the price level to various macroeconomic variables, including inflation (Amisano and Colavecchioz, ), the exchange rate (Gervais and Khraief, ), changes in costs of firms (Peltzman, ; Taylor, ) is asymmetric. Prices may be rigid due to a number of factors which include: price leadership (Stigler, ); imperfect information (Stiglitz, ); imperfect competition (Kopecky and Van Hoose, ); menu costs (Barro, ); transaction costs (Obstfeld and Taylor, ); differences in financial structure (Cecchetti, ); different monetary regimes (Amisano and Colavecchio, ); central bank intervention (Mark and Moh, ); the downward rigidity of prices (Morgan, ; Rhee and Rich, ; Karras and Stokes, ); a liquidity trap situation (Krugman et al, ); health of a country’s financial system (De Long and Summers, ; Cecchetti, ); and changes in business and consumer confidence over the business cycle (Morgan, ).…”