This study investigates language policy and language choices at a university in Ukraine, a country of evolving national governance and shifting language policy. Ethnographic data interpreted through the lenses of governmentality, language planning and policy, and conversation analysis show that (1) the institution rather than the national government is at the center of language planning and policy and (2) language choices are negotiations of alignment between a collective Ukrainian identity and individual preferences or abilities. [English as a medium of instruction; governmentality; Ukraine; university; Russian]