“…This is encouraging, as SmartStartAllergy has the potential to influence large numbers of parents, making it a useful public health tool communicating the message of early introduction of common food allergens to prevent food allergy. 17 , 22 A recent Australian study of 7209 infants comparing 2 Australian cross-sectional samples has shown that the prevalence of peanut allergy has decreased from 3.1% to 2.6%. 23 Although this difference is not statistically significant, we can be encouraged by the fact that the incidence of peanut allergy is not continuing to rise, as well as by the fact that public health messaging to introduce peanut early through tools such as SmartStartAllergy may be helping to stem the rise of peanut allergy and, potentially, other food allergies in Australia.…”