Since its introduction in the cultural heritage field, nearly 30 years ago, surface‐enhanced Raman spectroscopy (SERS) has emerged as a promising analytical technique that is particularly suitable for the detection and identification of organic colorants. Its great molecular selectivity and specificity, and unparalleled sensitivity compared to other instrumental methods, have allowed researchers to successfully characterize a wide number of natural dyes and a few synthetic ones in microscopic samples from objects of artistic, historical, and archaeological significance. Continued research over the course of the past decade has led to the construction of comprehensive databases of dyes, whose adsorption and spectral properties have been investigated at length; to the comparative study of the efficiency and performance of various metal substrates; and to the evaluation of several sample treatment methods and ad‐hoc analytical protocols. In addition, recent literature in the field of SERS for art and archaeology has described instrumentation and technique advancements aimed at solving the unique challenges posed by the analysis of irreplaceable objects, namely, quasi non‐destructive sampling, spatial resolution improvement, examination of insoluble compounds, and resolution of dye mixtures. Reviewing the most salient methodological and technological milestones that have traced the history of SERS for cultural heritage to date, the present article is intended as a practical resource for those researchers who would like to undertake systematic characterization of organic colorants from artworks using this powerful technique. Copyright © 2015 John Wiley & Sons, Ltd.