2022
DOI: 10.1136/bmjgh-2022-010630
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Monkeypox and the legacy of prejudice in targeted public health campaigns

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Cited by 8 publications
(5 citation statements)
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“…Yang et al [34] and Lim et al [33] emphasize the need for different strategies in efficient public health communication for two distinct audiences, the risk groups, and the general population. This proposition seems to be the most suitable to avoid the errors in awareness campaigns pointed out by Aquino et al [20], mainly by using specific communication channels for the groups most affected by the outbreak, reducing the risks of stigmatization. These multi-level communication actions, however, require even greater effort and necessary complexity to achieve success in reaching and impacting the target audiences.…”
Section: Discussionmentioning
confidence: 99%
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“…Yang et al [34] and Lim et al [33] emphasize the need for different strategies in efficient public health communication for two distinct audiences, the risk groups, and the general population. This proposition seems to be the most suitable to avoid the errors in awareness campaigns pointed out by Aquino et al [20], mainly by using specific communication channels for the groups most affected by the outbreak, reducing the risks of stigmatization. These multi-level communication actions, however, require even greater effort and necessary complexity to achieve success in reaching and impacting the target audiences.…”
Section: Discussionmentioning
confidence: 99%
“…This finding highlights the imperative need for multilevel communication strategies, coupled with anonymity protocols, to broaden the accessibility of health services for individuals resistant to seeking care due to Mpox-related stigma. Consequently, while the propositions of Schmidt-Sane et al [36] and Lim et al [33] align more coherently with reaching the specific audience identified within the community of men who have sex with men, the assertions of Yang et al [34] and Aquino et al [20], which posit the dissociation of Mpox prevention from sexual behaviors, may effectively resonate with a segment of men who have sex with men that has concealed their sexual orientations. This awareness campaign strategy for a group less likely to follow communication channels aimed at the non-heterosexual public could potentially result in reduced resistance to vaccination and enhanced engagement with healthcare systems.…”
Section: Discussionmentioning
confidence: 99%
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“…of LGBTQ+ groups associated with the misconception that monkeypox is transmitted through homosexual contact [26]. At the same time, conventional means such as television and public infographics should still maintain the role of an official and trusted standard-setting platform to avoid misinformation.…”
Section: Referencesmentioning
confidence: 99%