When social contexts have been taken into account in dementia studies, they have often been ascribed to the private surroundings of the person living with dementia, giving the illusion of dementia 'occurring in a vacuum'. Thus, there has been an inclination to disregard the importance possibly played by larger socio---cultural contexts, such as values, norms and beliefs, that will influence how one perceives, experiences - and responds - to the illness. This study was set out to explore the understanding of dementia as a culturally and socially shaped illness in order to illuminate such perceptions and experience in relation to ethnoculturally profiled dementia care in Sweden. ) that the perception of dementia and the described meaning of the disease have little (or nothing) to do with decisions regarding formal care. However, cultural norms and traditions in relation to issues of filial piety seem to do. Thus, to understand how different ethnocultural groups might respond to dementia care within a migratory context, the current study illuminate the fact that it is crucial to realize that neither the individual person with dementia, nor larger ethnocultural groups can be placed within a vacuum that seemingly does not change or correlate with surrounding society. In order to achieve proper dementia care the issue of acculturation needs to be accounted for.