Large experiments and breeding trials are often conducted over years, seasons (or planting dates), and locations, and with replication (blocks) . This is costly and time-consuming, but it is usually deemed necessary to sample a range of environments . In this paper, we describe a general approach to optimum allocation of sampling effort, and apply it to once-over-harvest cucumber trials . Two criteria for optimality are considered : minimizing the variance of a genotype (or treatment) mean, and minimizing cost per unit information . Costs could include penalties for delaying a breeding program . Thus, costs may depend on the goal, as well as the size, of the experiment or breeding trial .We found that efficient allocation of resources favors using more years and/or seasons, with fewer locations and/or replications . Using more years with fewer locations and/or replications is suggested when genotypes are to be evaluated by yield alone . When both yield and quality variables are of interest, as is likely, using more seasons with fewer locations and/or replications is recommended .