“…Across various social issues, people are more likely to vote (Morgan, Skitka, & Wisneski, 2010;Skitka & Bauman, 2008), to devote political and scientific resources (Rozin, 1999), and to advocate for change even against their material interests (Effron & Miller, 2012;Skitka & Morgan, 2014) for issues that carry greater moral meaning. Moralization of such issues has social consequences as well-for example, distancing oneself from others who do not share one's values (Skitka, Bauman, & Sargis, 2005;Skitka et al, 2013;Wright, Cullum, & Schwab, 2008) and censuring those who fail to act morally (Rozin, 1999).…”