Globalization implies a general shift in spatio-temporal relations and the simultaneous deterritorialization of cultural phenomena orchestrated by the multiple global flows of people, ideas, and fashions. Within the context of globalization, it is troublesome for social scientists to continue using the "urban-rural" dichotomy as distinctive analytical and methodological categories because it tends to suggest a contingency in the pattern and character of social phenomena. This article sets out to theoretically rethink this conceptualization because of the multi-stranded and culturally embedded nature of human behavior in both space and time which has led to difficulties in delineating rigid subject boundaries today unlike in the past. Drawing on empirical data from diverse social phenomena, but particularly from the urban procurement and consumption of medicinal plant recipes, "dualistic" religious inclination and urban agriculture, we demonstrate that the geographic, spatio-temporal conceptualization of distinctive urban and rural phenomena are problematic. We suggest the notions of "urban-ruralism" and "rural-urbanism" as theoretical and methodological reconceptualizations to capture multiple embedded processes and to show that there exists a type of behavioral continuum/consistency because individuals have adopted hyphenated identities.Keywords: Globalization; hyphenated identities; multi-stranded field; spatio-temporal relations; urban; rural; urbanruralism; rural-urbanism.
IntroductionThe continuous deployment of the notion of "rural" and "urban" as distinctive analytical and methodological categories, suggesting the fixity of people and of cultures is out of touch with social reality, because both spaces are characterized by hybridity. This explains the weariness among contemporary sociologists and anthropologists of the "locality obsessed tradition" of research [1] implicit in the rural-urban dichotomy. In fact, rootedness in either a rural or an urban locality is no longer the vogue because of the subversion of ruralurban spaces by global ethnoscapes. The methodological catch phrases of global ethnography and multi-locale ethnography that faithfully capture the "complexity of the phenomenon of mobility, migration, and multiple belonging, rather than sedentarism" has replaced the "natural order of things" paradigm -the habit of viewing the world as portioned out into nation-states, and the cross-border movement of citizens as a secondary phenomenon [1]. In this light, even ethnography has been transformed from research within bounded geographical spaces into a travelling encounter characterized by multiple, repeated, short-term dwellings, for "… a viable representation of social life" [1], independent of place. This subversion of the "national order of things" [1] implies that social reality is no longer bounded and frozen in time and space in both rural and urban settings because of multiple flows of ideas, images, and fashions.Rather, culture is fluid and deterritorialized, as captured by Ayse Ca...