“…An emerging perspective in the study of moralization has been to investigate differences in the level of moral concern for entities (Crimston, Bain, Hornsey, & Bastian, ; Crimston, Hornsey, Bain, & Bastian, ). This conceptualization of moralization is defined by a focus on whether an entire category of groups (e.g., criminals, out‐groups, and family members) or entities (e.g., redwood trees, dolphins, and rivers) are perceived as generally deserving of moral concern (Crimston et al, ) or can be considered moral patients/victims (Schein & Gray, , ). The advantage of this approach is that it can potentially simultaneously predict the attachment of, or increase in, moral significance of a number of attitudes or actions (for example items, see Figure ).…”