2010
DOI: 10.1111/j.1551-6709.2009.01088.x
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Moral Principles or Consumer Preferences? Alternative Framings of the Trolley Problem

Abstract: We created paired moral dilemmas with minimal contrasts in wording, a research strategy that has been advocated as a way to empirically establish principles operative in a domain-specific moral psychology. However, the candidate ''principles'' we tested were not derived from work in moral philosophy, but rather from work in the areas of consumer choice and risk perception. Participants were paradoxically less likely to choose an action that sacrifices one life to save others when they were asked to provide mor… Show more

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Cited by 42 publications
(44 citation statements)
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References 33 publications
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“…Differences in prior beliefs can lead to conflicting interpretations of argument strength, consequent accusations of hypocrisy, and attempts at rebuttal. By linking moral hypocrisy to Bayesian decision theory, we extend recent work that has argued for more domain-general accounts of moral cognition (Cushman & Young, 2011;Rai & Holyoak, 2010;Waldmann & Dieterich, 2007;Waldmann, Nagel, & Wiegmann, 2012).…”
Section: Discussionmentioning
confidence: 66%
“…Differences in prior beliefs can lead to conflicting interpretations of argument strength, consequent accusations of hypocrisy, and attempts at rebuttal. By linking moral hypocrisy to Bayesian decision theory, we extend recent work that has argued for more domain-general accounts of moral cognition (Cushman & Young, 2011;Rai & Holyoak, 2010;Waldmann & Dieterich, 2007;Waldmann, Nagel, & Wiegmann, 2012).…”
Section: Discussionmentioning
confidence: 66%
“…Notice that this rule is actually a detailed analysis of the causal structure of the action, but unlike the other causal principles discussed here, it is focused solely on morally relevant situations, in which both positive and negative outcomes result from the same intervention, and in which a situation can be parsed into means, ends, and side effects. Although the experiments presented here were not designed as a direct argument against domain-specific causal principles in morality, the results demonstrate a surprising role of domain-general causal factors (see also Rai & Holyoak, 2010). When combined with previous findings on actionomission, the roles of directness and physical contact, and personal force, our results suggest a large and consistent role of causal inferences in moral judgments (for a recent discussion on the domain specificity and domain generality of moral principles, see Young & Dungan, 2012).…”
Section: Discussionmentioning
confidence: 99%
“…A critical question in this literature is what the results reveal about moral reasoning. Hauser, Cushman, Young, Jin, and Mikhail () argue that the results reveal underlying universal moral competencies (the ability to sacrifice one to save five), while Rai and Holyoak () question whether the paradigm could disentangle universal competencies from heuristic‐type biases famously documented by Tversky and Kahneman ().…”
Section: How To Specify the Alternative: A Real‐world Examplementioning
confidence: 99%