“…For the philosophical consumer, this might involve cultivating the ability to perceive details that Wallace demonstrates in his writing and contemplating an answer to that fundamental ethical question, "How should one live?" Among meaning of life researchers, there are multiple perspectives on what justifies one's answer to that question: for example, practicing spiritually (e.g., Cottingham, 2003), living morally (Dahl, 1987;Metz, 2005;Thomas, 2005), experiencing intrinsic rewards (Audi, 2005), forming self-identity (Velleman, 2005), and accomplishing worthy achievements (James, 2005). Considering these perspectives has the potential to reinforce or challenge one's consumption habits and motivations.…”