Part of the investor protection regulation under MiFID II is product governance, which stipulates that securities dealers should only offer customers investment instruments that meet their needs and objectives and are compatible with the target market. This regulation requires regular evaluation, review and revision of the investment instruments offered in the light of the identified target markets and the offering system. The aim of this paper is to transform the requirements of product governance regulation in investment services as a governance and management role. The research question addressed the possibility of incorporating product governance regulation requirements into the PDCA cycle, which can be used to continuously improve investment service delivery processes.Secondary data included relevant information from Web of Science database articles and legal information on product governance regulation and the PDCA cycle. By analyzing this data, common elements were sought to interpret the requirements of product governance regulation using the PDCA cycle. The results suggest that it is possible to apply product governance requirements to the PDCA cycle and incorporate them into management practice of adherence to this regulation, particularly the process of offering investment instruments, creating opportunity for extracting business-related added value from regulation.