More sustainable sports organizations' operation as a result of fan involvement into the processes of decision-making and community building

Abstract

Sports clubs and other sports organizations are important to modern society because their activities provide important values linked to sports. This article focuses on the passive consumption of sports as a leisure activity that brings fans joy, a sense of belonging, and other values associated with their favourite sport and club. For sports club managers to achieve sustainable operation associated with sufficient funds obtained from fans, they can apply various ways of involving the fans themselves in creating a loyal community and in selected managerial issues. The article's aim is to describe the current level of knowledge in this area and follow it up with practical recommendations for the effective setting of the involvement of fans in selected processes. The applied methodology uses several methods, such as case studies, analysis of statistical data, storytelling, or the creation of flow charts describing the new setting of the processes in question. Data describing selected examples from practice and case studies were obtained from available Internet sources. However, the research results were supplemented by the analysis of data provided by the football association, which covers this sport at the national level within the Slevensk Republic. The main findings of the presented research include the fact that the involvement of fans in sports club management issues is often associated with concerns on the part of managers. Therefore, it is recommended to plan and implement the successive steps of this involvement, starting with involvement in the creation of a loyal fan community.

Integrated Sports Information Systems: Enhancing Data Processing and Information Provision for Sports in Slovakia

“…An important part of the research is that it builds on previous research [20][21][22][23][24][25][26][27][28][29][30][31][32][33]. This connection points to our effort to create an in-depth analysis of the operation of sports in Slovakia, with a focus on capturing the economic, informatics, managerial, marketing, and procedural-legal elements of this environment.…”

“…Additionally, the authors focused on describing factors influencing the sports environment, such as marketing, sports popularity, sustainability of sports organization management, etc. [28][29][30][31][32][33]. The importance of technology in this cycle is underlined by the authors' publication identifying technology as one of the specifics of sports management, which often determines the success or failure of a particular sports organization [37].…”

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